I’m going to be completely direct about a strategic failure I see leaders making every single day: I don’t care if you worked for L’Oréal, or if you spend all day analyzing Rare Beauty or Rhode. Stop it. You, as the leader of an emerging or mid-size brand, are fundamentally operating under different laws of … Read more
Living in Los Angeles, I’m constantly surrounded by “the vibe.” From crystal shops in Venice to high-level masterminds where people spend hours discussing intentions and success frequencies—there’s a strong focus on manifestation. And to be clear, I believe in vision. Knowing where you’re going matters. But as someone who naturally leans toward action (and honestly, … Read more
With Thanksgiving just around the corner, my mind naturally shifts into storytelling mode. Stories are how we teach the biggest lessons—because they stick, and they make even the hardest truths easier to understand. This week, I was reminded of a very real (and very uncomfortable) lesson about character. I won’t name names, but I interacted … Read more
Today, after months of procrastination, I finally got one of those face treatments—you know the kind where your skin is stripped down to the molecular level, and you look exactly like a monster who should be hiding under a bridge. Naturally, right after that… I had to go to the supermarket. And of course, who … Read more
When brand consistency goes wrong: why clear product packaging matters more than aesthetics I recently had a run-in with a brand that clearly hates me. On my bathroom counter sit two bottles. Same brand. Same chic, minimalist font. Same shape. Same color cap. They are identical twins. Except one is my gentle, trusted, fragrance-free face … Read more
It’s important to know who your competitors are if you want to succeed with your business. Here you will find tools to help you identify them and how to compete with them.
There are some actions that are essential within a social media strategy, and one of them is to analyze your competition on social networks. If you know what your competitors are doing on their social networks, you will be able to analyze which strategies work and which don’t within your sector.
For brands and online retailers, selling products on marketplaces can be extremely advantageous. Learn everything you need to know here!
A virtual assistant is someone who, remotely in their own home, helps a business owner manage and complete various tasks. We go into detail about what a virtual assistant can do for a business owner and some examples of tasks to give to a virtual assistant.
A funnel analysis is a method of understanding the steps required to reach an outcome on a website and how many users get through each of those steps.
