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outbound marketing

Inbound marketing vs outbound marketing

Inbound marketing refers to paid search advertising, because your ads only appear when people are searching for products or services that you offer. Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience

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email marketing

Effective email marketing tips

Email marketing is the act of sending a commercial message, typically to a group of people, using email. But how can you make the most of this to get people to actually open your emails and bring in customers?

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branding

Who Needs Branding Campaigns

A brand campaign puts your company’s story and message in front of an audience with the goal of increasing brand awareness and improving brand equity in the mind of the consumer.

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digital marketing

What Is Digital Marketing All About?

Digital marketing is the component of marketing that utilizes internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. – omnichannel strategy –

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