Unpopular opinions
& useful strategy.

The thinking behind the work: strong points of view on brand, the Halo Effect, AI, GEO, search, and social commerce. Some of it you’ll disagree with. Read it anyway.

TOPIC CLUSTERS

THE HALO EFFECT
GEO & AI SEARCH
SEO
SOCIAL COMMERCE
EMAIL & SMS
BRAND STRATEGY

LATEST POST

Sunlight shining through a busy Los Angeles freeway interchange, representing patience, traffic, and human behavior on the road

The 101/405 Interchange tried to steal my soul. 🚗

MORE POSTS

Close-up of interlocking mechanical gears representing the importance of evaluating how business advice fits within a brand strategy
Aug 2026
4 min

Why I’m ignoring the Pope (and you should too) 🕊️

Vintage model car representing outdated systems struggling to keep up with modern AI technology
Aug 2026
4 min

Is your AI a Butler or a Poltergeist? 🤖

Black and white close-up representing the chaos and complexity of a DIY project
Aug 2026
3 min

My Dog Wash Disaster: You Need a Strategy, Not a Soap Dispenser.

Vintage typewriter symbolizing storytelling, communication, and listening to your customers
Aug 2026
3 min

Why I tried to “force-feed” my favorite memory to my friend

Open window overlooking a sunset symbolizing the changing future of AI search and brand visibility
Aug 2026
4 min

AI is gossiping about your brand. (And it’s not all good) 🕵️‍♀️

Close-up of a wide-open eye symbolizing awareness, communication, and clarity in marketing
Aug 2026
3 min

Do you speak that language? (Or are you just nodding and hoping?)

Frequently
asked questions

Brand building, the Halo Effect, AI marketing, GEO, SEO, social commerce, and growth: the same thinking that powers our client work.

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