Here at The Darl, we are breaking the rules and raising the bar.
We are visionaries who love a challenge.
We are thinkers, creators, and changemakers who believe in the power of digital storytelling to build something spectacular.
We provide our clients with the most kick-ass, cutting-edge marketing solutions you can find. We pride ourselves on using data and the latest research to constantly learn, improve, and innovate our approach.

The Darl is an award-winning digital marketing agency that’s doing things differently. We take a truly personalized approach to every client we partner with. We provide multi-channel marketing solutions that tackle every aspect of a brand’s presence: branding, content strategy, social media, advertising, copywriting, and so much more. We weave all of these elements together to develop the marketing solutions our clients need.

If you’re ready to amplify your voice and elevate your brand to new heights, contact us. Let’s break the rules together.


Lara is a marketing and branding strategist. She became a Forbes Next 1000 Honoree and 2022 LA Times Inspirational Women Nominee by helping transform brands to become profitable, innovative, and sustainable.

Born and raised in Buenos Aires, Argentina, Lara Schmoisman is the founder and CEO of THE DARL, a full-service marketing and advertising agency based in LA. Lara is Latina, outspoken and tenacious by nature, she is armed with grit and a sexy accent.

With over 20 years of experience working across radio, television, film, distribution, and content marketing, Lara has utilized her knowledge and industry to help emerging brands. She is also the host of the podcast Coffee N° 5 (with over 500,000 downloads), an international speaker, and a former lecturer at California Polytechnic State University.

She currently lives in sunny Los Angeles, California, with her husband and their two sons.