Business

I left Calabasas with the best intentions. I had my extra-large coffee, my favorite podcast queued up, and my “Armored Patience” firmly in place. I knew the drive to Anaheim for Expo West was going to be a journey, and I was ready for it. I was a “Zen Lara.” I had even traded my … Read more

I once sat across from a “Global Guru” at a high-level mastermind dinner. This man had millions of followers, several private jets, and a tan that suggested he hadn’t seen a cloud since 2012. He leaned in, looked me dead in the eye, and told me that the only way to grow my agency was … Read more

Last week in Miami, I ended up at this incredible, high-energy Argentinian steakhouse. If you’ve been to one, you know the vibe: Malbec flowing, tables packed together, and a level of conversation so spirited you have to lean in just to hear your own thoughts. I was there with a very American friend of mine, … Read more

I’m going to be completely direct about a strategic failure I see leaders making every single day: I don’t care if you worked for L’Oréal, or if you spend all day analyzing Rare Beauty or Rhode. Stop it. You, as the leader of an emerging or mid-size brand, are fundamentally operating under different laws of … Read more

Living in Los Angeles, I’m constantly surrounded by “the vibe.” From crystal shops in Venice to high-level masterminds where people spend hours discussing intentions and success frequencies—there’s a strong focus on manifestation. And to be clear, I believe in vision. Knowing where you’re going matters. But as someone who naturally leans toward action (and honestly, … Read more

With Thanksgiving just around the corner, my mind naturally shifts into storytelling mode. Stories are how we teach the biggest lessons—because they stick, and they make even the hardest truths easier to understand. This week, I was reminded of a very real (and very uncomfortable) lesson about character. I won’t name names, but I interacted … Read more

Today, after months of procrastination, I finally got one of those face treatments—you know the kind where your skin is stripped down to the molecular level, and you look exactly like a monster who should be hiding under a bridge. Naturally, right after that… I had to go to the supermarket. And of course, who … Read more

When brand consistency goes wrong: why clear product packaging matters more than aesthetics I recently had a run-in with a brand that clearly hates me. On my bathroom counter sit two bottles. Same brand. Same chic, minimalist font. Same shape. Same color cap. They are identical twins. Except one is my gentle, trusted, fragrance-free face … Read more

It’s important to know who your competitors are if you want to succeed with your business. Here you will find tools to help you identify them and how to compete with them.