Episode 99 – Coffee N5 – How Faith, Flexibility, and Passion Can Drive a Company With Jenny Goldfarb
On this episode of Coffee N° 5, we welcome food industry innovator Jenny Goldfarb. Jenny is the embodiment of the American dream: she started her business Unreal Deli in her tiny kitchen, and within just a few years became a massive success. She sits down with Lara to talk about what makes Unreal Deli different, incorporating her Jewish faith into her business, and how she landed a deal with Mark Cuban on Shark Tank.
What you’ll learn:
- How during the pandemic a massive pivot in her business — and how she stayed afloat during all the uncertainty
- How Shark Tank helped and how she brought her tiny, one-woman business into the spotlight
Jenny Goldfarb, aka Mrs. Goldfarb, is the founder of Unreal Deli. With no experience in the food sector, let alone launching a company, she gave birth to this rapidly expanding business in her tiny kitchen while pregnant with her 3rd child. Jenny grew up on the Standard American Diet (SAD), and in her early 30s, learned about the plight of animals on factory farms, which led her to adopt a plant-based diet. After much trial and error she became a whiz in the plant-based kitchen and realized the thing she missed most after becoming vegan was premium NY-style deli meat. She sought to recreate a corned beef made from beets, chickpeas, tomatoes and high protein wheat. The recipe became such a hit that it encouraged her to produce her Corned Beef Reubens for Delis, Whole Foods, even Shark Tank, where she took on Mark Cuban as primary investor. The company then developed Unreal Roasted Turkey followed by Unreal Steak Slices. The Unreal Deli product line can now be found in thousands of restaurant and grocery locations nationwide with more to come.
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