Episode 143 – Coffee N5 – Cup of Creativity: David de Nino’s Take on Brand Partnership
Welcome to Coffee N° 5, where we brew up inspiring conversations about the world of branding and marketing. In this caffeinated episode, your host Lara is joined by the brilliant David De Nino, a true guru in the realm of startups, brand partnerships, and integrated brand marketing.
With two decades of experience under his belt, David dives deep into the art of brand identity and what it takes to stand out in today’s competitive market.
Discover the power of integrated marketing and attribution models, and learn how to transform your brand’s story into profitable success. David even connects the dots between trade shows and brand growth, revealing valuable tips for navigating this ever-evolving terrain.
If you’re craving a shot of branding wisdom with your morning brew, this episode of Coffee N° 5 is the perfect blend to kickstart your day. Grab your favorite cup of coffee and join Lara and David as they unlock the secrets to brand success in an ever-changing world.
We’ll talk about:
- How to find the right partnership
- Realistic ROI for your brand
- The role of performative marketing today
- The benefit of integrated marketing for your brand
- How to use attribution models
- Converting your brand story into a profit
- Link between trade shows and brand growth
For more information, connect with David here.
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Twitter: @LaraSchmoisman
About David De Nino
David De Nino has 2 decades of work in startups, experiential & live events, strategic partnerships, sales, and integrated brand marketing.
He was a Founding Partner and Head of Brand Partnerships of the Allure Store, a 2-year perma-popup launched with Condé Nast in 2021 that welcomed 360+ brands and 450k visitors to its Soho location.
Prior to that, from 2014-2020, David was a Partner at Wallplay, a boutique placemaking and creative marketing agency responsible for operating 30+ locations in NYC and hosting 700+ events/exhibitions/pop-ups, leading sales for the groundbreaking urban revitalization project OnCanal and co-authoring a pop-up toolkit with Googles SidewalkLabs. As an ongoing passion project since 2016, David has been helping Beauty brands enter the Chinese Cross-Border Ecommerce market, leveraging specialist expertise and longstanding personal networks within Alibaba Group, Xiaohongshu, JD.com, VIP.com, and other major ecom platforms.
