Episode 160 – Coffee N5 – The Perfect Blend for Your Brand: Email Marketing Wisdom with Dean Ginsberg

Discover expert strategies for reactivating dormant audiences and learn how these tactics inspired the launch of Dean Ginsberg‘s groundbreaking company, Winback. Uncover the astounding success rate of email marketing and the undeniable value of direct communication with your audience. Explore the importance of intentionality in crafting email marketing campaigns and gain insights into what to focus on in each message to your audience. Plus, unlock essential tools for tracking and improving your brand’s reach through email marketing, and harness the power of different forms of data to grow your email list. Tune in now to Coffee N° 5 for actionable tips and invaluable advice from industry leader Dean Ginsberg.

We’ll talk about:

• Strategies for reactivating dormant audiences and how these strategies led to the launch of Dean’s company
• The success rate of email marketing
• The value of direct communication with your audience
• The importance of being intentional when crafting email marketing
• What to focus on in each email to your audience
• Essential tools for tracking and improving your brand’s reach with email marketing
• Different forms of data and how to use it to grow your email list

For more information, visit Winback ‘s Website.

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About Dean Ginsberg

Dean is a growth strategist with over a decade of experience leading programs for a wide range of companies, from enterprise to hyper-growth brands. 

Throughout his career, Dean has helped grow True Classic, HelloFresh, Ridge Wallets, Jones Road, Mindbloom, Teepublic, Burger King, Revel, Seed Health, and Brave Health, among many others. His expertise lies in lifecycle marketing with a focus on data infrastructure and deliverability. 
Dean is now the founder of Winback. A deliverability and performance agency that reactivates dormant email subscribers for consumer brands. They work on a performance model meaning brands only pay a percentage of the incremental revenue they win back.