Performance marketing and growth marketing are often treated as competing strategies, but they solve different problems. Performance marketing focuses on measurable acquisition and campaign efficiency. Growth marketing looks more broadly across the customer journey to find what is limiting growth. For ecommerce and DTC brands, the better question is not “Which one is better?” It … Read more
I had an adventure this weekend that perfectly illustrates why brilliant marketing strategies often fail. It involves a very big, very fluffy dog, a lot of mud, and a critical failure of execution. I took my dog to a DIY wash after a rainy, muddy few days. Smart move, right? Avoid the home bathroom disaster. … Read more
Have you ever sat in a meeting where everyone is technically speaking English, but you still have no idea what’s being said? In the marketing world, miscommunication isn’t just a headache—it’s a massive, expensive missed opportunity. There are incredible vendors, platforms, and partners out there that could take your brand to the next level, but … Read more
I had a run-in with a brand that clearly hates me. On my bathroom counter sit two bottles. Same brand. Same chic, minimalist font. Same shape. Same color cap. They are identical twins. Except one is my gentle, trusted, fragrance-free face product. The other, apparently, is a bottle of weaponized perfume designed to summon a … Read more
Living in Los Angeles, I am surrounded by “The Vibe.” I see it everywhere—from the crystal shops in Venice to the high-level masterminds where people spend hours discussing their “intentions” and the “frequency” of their success. Don’t get me wrong, I believe in vision. I believe in knowing where you want to go. But as … Read more
Growing up with the metric system, I lived in a world of logic. Ten millimeters make a centimeter, a thousand meters make a kilometer. It’s neat, it’s tidy, and it makes sense. Then I moved to Los Angeles. Suddenly, I’m flying down the 405, and the sign tells me my exit is in “half a … Read more
Today, after months of procrastination, I finally got one of those face treatments. You know the one—the kind where your skin is stripped down to the molecular level, and you look exactly like a monster who should be hiding under a bridge? So naturally, I immediately needed to go to the supermarket for food. Of … Read more
We’re officially in the New Year. The holiday euphoria is setting in, and I know exactly what you’re doing: you’re making a list. You’ve signed up for the gym, you’ve sworn off unnecessary meetings, and you’re convinced this year will be different. We see the same exact emotional spike in marketing. It’s the mass sign-up … Read more
I had a moment of pure, unfiltered panic on a Friday evening. I was trying a new lipstick—one of those 24-hour, “survives-a-zombie-apocalypse,” won’t-budge-for-anything formulas. I put it on. It was… bold. I took a selfie. I hated it. And suddenly, I was at a strategic crossroads. The Three Strategic Options Option 1: The “Fix” I … Read more
Let me tell you a story. Years ago, Taylor Swift played a live acoustic set at my husband’s office. In the courtyard. During lunch. People were eating Cobb salads, half-listening, barely looking up. She was just a girl with a guitar and long curly hair, strumming away while employees talked through their lunch break. Can … Read more
