Living in Los Angeles, I am surrounded by “The Vibe.” I see it everywhere—from the crystal shops in Venice to the high-level masterminds where people spend hours discussing their “intentions” and the “frequency” of their success. Don’t get me wrong, I believe in vision. I believe in knowing where you want to go. But as … Read more
Growing up with the metric system, I lived in a world of logic. Ten millimeters make a centimeter, a thousand meters make a kilometer. It’s neat, it’s tidy, and it makes sense. Then I moved to Los Angeles. Suddenly, I’m flying down the 405, and the sign tells me my exit is in “half a … Read more
Today, after months of procrastination, I finally got one of those face treatments. You know the one—the kind where your skin is stripped down to the molecular level, and you look exactly like a monster who should be hiding under a bridge? So naturally, I immediately needed to go to the supermarket for food. Of … Read more
We’re officially in the New Year. The holiday euphoria is setting in, and I know exactly what you’re doing: you’re making a list. You’ve signed up for the gym, you’ve sworn off unnecessary meetings, and you’re convinced this year will be different. We see the same exact emotional spike in marketing. It’s the mass sign-up … Read more
I had a moment of pure, unfiltered panic on a Friday evening. I was trying a new lipstick—one of those 24-hour, “survives-a-zombie-apocalypse,” won’t-budge-for-anything formulas. I put it on. It was… bold. I took a selfie. I hated it. And suddenly, I was at a strategic crossroads. The Three Strategic Options Option 1: The “Fix” I … Read more
Let me tell you a story. Years ago, Taylor Swift played a live acoustic set at my husband’s office. In the courtyard. During lunch. People were eating Cobb salads, half-listening, barely looking up. She was just a girl with a guitar and long curly hair, strumming away while employees talked through their lunch break. Can … Read more
My grandmothers weren’t wealthy women. They didn’t have endless resources or extravagant gifts to give—but they showed love in the most powerful way they knew how: They cooked. And it was never just about putting food on the table. It started with intention. A plan. Then came the careful selection of ingredients, the preparation, the … Read more
I’m going to be completely direct about a strategic mistake I see leaders making every single day: I don’t care if you worked for L’Oréal, or if you spend your time analyzing Rare Beauty or Rhode. Stop it. Because as a leader of an emerging or mid-sized brand, you are operating under completely different rules … Read more
If you’re ignoring how your customer actually shops, your strategy isn’t strategic; it’s just ego. Let me paint you a very real picture: Your dream customer is scrolling Instagram at 11:48 p.m., deep in a self-care spiral. She sees your ad. It’s beautiful. The copy hits. The product? She wants it. She clicks through, lands … Read more
Are You Listening to Your Customers—Or Just Selling What You Love? Last week in Miami, I found myself at a high-energy Argentinian steakhouse—the kind where the Malbec is flowing, the tables are packed, and the conversation is loud enough that you have to lean in to hear anything. I was there with an American friend, … Read more
