The global pandemic has brought a lot of huge changes to the business world, from new health considerations to virtual meetings. One additional change may come as a surprise: there’s actually been an uptick in new startups in spite of the economic uncertainty.
In other words, if you’re running a business in 2021, you’re competing with more brands than ever for a small slice of the market. In a time when brand visibility means everything, how do you get your audience to notice your brand? If you’re looking for the best ways to make sure you stand out from the crowd, here are the brand building secrets you need to know.
Know What Matters
This tip is twofold: you need to know what matters to you, but you also need to know what matters to your customers. The place where that Venn diagram overlaps is what you should be focusing on. What do your customers want, and why does it matter to them? Understanding this can help you direct your strategy. It can also tell you which functional and emotional benefits of your products and services to showcase.
When you first define your brand, it’s important to get down to the basics: what is your brand actually about? What drives you? What’s your personality? You’ll also want to make sure those authentic answers aren’t swamped with tired cliches and promotional language. Instead, be bold enough to be yourself! Your authentic voice should resonate with your customers if you want to stand out from the crowd.
Because modern marketing tactics happen online, it can feel hard to close the digital distance between yourself and your customers. When you’re not interacting face to face, how do you keep your messaging from sounding robotic or formal? Finding ways to showcase your human personality in your content can help your customers see you as a personal connection rather than a corporate machine.
Tell Your Story
Using your brand’s voice and personality isn’t always enough to attract followers and fans. Many customers are interested in brands that resonate with them on a deeper level—and to make that happen, you’ll want to tell a compelling story. Share your mission, explain why you love what you do, and talk about the journey you’re on. When it comes to branding, those details really matter!
Live and Breathe Your Branding
The details we’ve talked about above should bleed into every word you write and every image you post on every platform. Your branding isn’t something you should consider every once in a while; it’s a powerful tool you should harness whenever you’re posting anything online. Think of it this way: every piece of content is an opportunity to represent your brand and connect with your customers. Can you afford to let those opportunities slide?
Working on your brand building may sound overwhelming, especially if you’re a newer startup juggling a thousand different business strategies. However, the truth is that everyone who wants new customers needs a branding campaign. If you don’t have the bandwidth or expertise to consider your branding, let us do it for you! Partnering with The Darl means powerful branding that stands out across platforms, so reach out to our team today.