A public relations campaign (PR) can be one of the best investments you make for your business, but it’s also essential to understand how public relations and SEO are related.
In this blog, we’ll discuss public relations and SEO in-depth to help you see why PR is so important when building a website that will rank well on search engines. We’ll talk about what PR means, how it relates to SEO, and some other interesting facts about public relations and search engine optimization!
What is PR?
Public relations is a confusing topic for many people because public relations can mean different things to different people. For many, it only implies ad campaigns and press conferences. However, it also includes public affairs and public interest.
Public relations is the act of developing public awareness about a business, organization, or person by using things such as press releases, media coverage, social media posts, and more. These strategies are to get people talking about it while also protecting their reputation if something goes wrong. It’s crucial for business owners to always keep in mind what that public relations campaign will do for their company.
What is SEO?
Search engine optimization is the process of improving a website’s ranking within search engines by using different tactics and strategies to improve the quality, quantity, relevance, and authority of backlinks pointing to that page or site. SEO practices are essential for any business looking to thrive on the internet. SEO is an investment in your future and can lead to even more outstanding results down the road.
Some standard SEO practices include placing keywords throughout your webpages, using meta tags, hosting your site on a domain name that matches the keywords of what you’re trying to rank for, also known as keyword targeting, and more!
How are PR and SEO Related?
Public relations and SEO are related because public relations is necessary for the success of search engine optimization. To build awareness about your business, organization, or person through public relations, everything you do will also help search engine rankings! For example, if a public event gets coverage in the media, this generates links that point back to your website, increasing page rank.
How Does PR Help SEO?
Public relations helps SEO by generating public awareness and links. Not to mention the additional coverage a company can receive from public relations campaigns that boost SEO. These include press releases, social media campaigns, researching current trends and events, and building relationships with journalists.
Press Releases
A press release is a public announcement aimed at journalists and media outlets. Press releases are effective for sharing new information, for example, an event or promotion. In addition, it creates buzz about your company which helps with SEO as search engines rank pages with more links pointing back to them higher up in the search results!
related article: Five Steps For A Successful SEO Strategy
Social Media Campaigns
Social media campaigns help public relations for companies to publicize their brands, products, and services. It also helps public relations generate public awareness as well as links back to the company’s website!
Researching Current Trends and Events
Keeping in touch with current trends and events will help your company stay relevant and boost your publicity alongside your SEO. Doing your own research will allow your PR campaign to provide the public with something new. Interesting new trends or events relevant to your company will help you generate content worth sharing.
related article: What is Local SEO and How you can use It Effectively?
Building Relationships With Journalists
An essential part of public relations is to develop relationships with journalists who will help you spread the word. Building these relationships can lead to future opportunities in many different areas, such as product reviews or interviews.
Journalists are always looking for new stories to share, and public relations is the perfect place for them to find those. Building these relationships also has SEO benefits because search engine crawlers can find public relations content. Thus, which will help your company rank higher in search results.
Wrapping Things Up
If you aren’t utilizing PR with your SEO strategy, you’re missing out! Public relations and SEO work hand-in-hand to help publicize a company’s brand. Generate public awareness, attract links back to the site or blog post, and more.
If you’re looking for more tips on how to incorporate PR into your SEO strategy, give us a call!
