When it comes to increasing the customers for your business, people are always wondering, “What’s the secret?” A big part of this secret for success in business and increasing consumers and brand awareness comes back to SEO: search engine optimization. Putting these five SEO tips into practice can help you grow your SEO traffic. Ready to get started?
1. Add interactive content to increase dwell-time on your site.
Content is king when it comes to best SEO practices. Publishing content that is both helpful and interactive will keep casual browsers interested and engaged on your site. Once you have them hooked with interactive content, there is a higher chance that they will share your posts on social media, bringing new readers to your site.
2. Aim for keyword-rich, long-form content.
When crafting long-form content, remember to write for humans first and search engines second. Publishing long-form content that is full of keywords will help pull your site ahead in the search engine results. Showing your expertise, authority, and trustworthiness with helpful long-form content will attract readers looking for helpful and valuable reads.
When it comes to keywords, avoid keyword-stuffing practices. Aim instead for natural keywords that have a long tail. Mimic ways a real customer might type while they are searching. Then fit the relevant words into your content. Don’t forget to add keywords to your images’ alt text, descriptions, and titles as well!
3. Craft great headlines to improve click-through rates.
Catchy headlines for your content makes visitors more likely to convert. The best kind are those that speak to people’s emotions. Connect with your audience to build an audience of loyal customers and readers. Infuse your brand’s personality into your headlines to set your content apart from the other marketing on the internet.
4. Ensure your site is mobile-ready and easy to navigate.
These days, many customers search from their mobile devices instead of computers. Search engines, therefore, boost content in their search rankings that are mobile-friendly, so you don’t want to be missing out. Check out Google’s Mobile Friendly site analyzer if you’re not sure how your site stacks up.
5. Encourage engagement.
While content may be centerstage as the star of the show, it’s important to give a shout-out to your audience. Encourage engagement on your site by using an easy-to-navigate linking structure and having a search bar front and center. Website engagement isn’t just about engaging with a new visitor once. Collect email addresses to drive visitors back to your site. Have a subscription form on your site’s sidebar. Display relevant and related content at the bottom of each page so that visitors can easily find related posts if they want more information about a topic.
SEO strategies are beneficial for all businesses, no matter the scale. These five tips can help you increase your site traffic and conversions and help your business’s success grow!
Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado