Episode 180 – Coffee N5 – In the Beginning there was the Brand with Rebecca Bartlett
In this episode of Coffee N° 5, Lara talks to branding expert Rebecca Bartlett about the essentials of building cohesive, impactful brands. Rebecca shares insights on how to align a brand with its founder’s vision, prioritize cohesion, and navigate retailer feedback without losing identity.
We’ll talk about:
- The importance of prioritizing cohesion when developing a brand.
- How brands can switch their narrative without losing their brand.
- Deciphering ‘sexiness’ for your unique brand and clientele.
- How to navigate retailer feedback while staying true to your brand.
- The challenges of trying to develop a multi-generational brand.
For more information, visit Rebecca Bartlett’s LinkedIn.
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Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
