Episode 62 – Coffee N.5 – The Secret to Becoming a Copywriter Worth Reading with Justin Oberman

Justin Oberman has been known by many names; The Sherlock of Strategy, The Barnum of Branding, The Copernicus of Copywriting, and The Aristotle (he prefers Asimov) of Advertising. We sit down with Justin to discuss modern advertising, how it’s changed over the years, and what it takes to be a copywriter in the industry today. Justin gives us a look at what he’s learned over the years in advertising and some tips for aspiring copywriters looking to get into the world of copywriting. Justin also explains how he found himself in the advertising and copywriting industries, from his days in college to his current roles today. Advertising and copywriting have changed in many ways through the decades, and some aspects have remained the same. From direct mail advertising to digital advertising, we’ll take a closer look at what goes into the process of creating a successful marketing campaign while incorporating brand awareness and much more! 

Here’s what you’ll learn:

• How Justin Oberman got into the advertising and copywriting industries. 
• How advertising and copywriting have changed over the years. 
• What goes into the process of creating a successful advertising campaign. 
• Three tips for aspiring copywriters looking to get into the industry. 

If you want to learn more about Justin Oberman or his thoughts on advertising and copywriting, check out his social media channels.

Instagram: @obercr8ive

Instagram: @obermanpartners

Instagram: @advertisinghistorytoday

Twitter: @obercr8ive

If you want to learn more about the show, visit our website!

Follow our host Lara Shmoisman on social media

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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