Episode 164 – Coffee N5 – Sipping on the Truth Behind PR with Robin Doyle

Explore the essence of modern publicity with Coffee N° 5’s latest episode! Join Lara and industry expert, Robin Doyle, as they navigate the evolving role of publicists, the crucial link between creativity and trend awareness, and the art of being PR-ready. Discover why not everyone can step into the shoes of a publicist, and discover the intricate relationship between ROI and PR. Whether you’re considering a new publicist or looking for insights into the challenges of the industry, this episode is your essential guide. Tune in now for a dose of industry wisdom and inspiration!

We’ll talk about:

• What do publicists do and how the role has changed over the years
• The importance of creativity and trend awareness
• What it means to be PR-ready
• Why not everyone can be a publicist
• The relationship between ROI and PR
• The challenges of choosing a new publicist

For more information, visit Charmed PR’s Website.

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Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

About Robin Doyle

Robin Doyle founded Beautyologie.com, a fair trade, and ethically sourced online marketplace for conscious consumers who want their beauty products to make a difference, not just on the surface of their skin, but in the world we live in. With 25+ years of experience in the beauty industry as a writer and publicist,  Robin Doyle is a passionate advocate for beauty brands that use the industry as a vehicle for social change.  Her mission is to motivate consumers to make ethical and educated choices with their purchasing power while illuminating the importance of fair trade practices within the beauty industry.