Episode 163 – Coffee N5 – Espresso Your Retail Potential with Cindy Marshall

Learn about Cindy Marshall’s journey into the heart of retail on Coffee N° 5’s latest episode. Explore the connection between physical and digital retail spaces and learn how Cindy’s expertise in in-store operations and e-commerce can help your brand. Explore the evolving landscape of digital marketing, tailored mailers, and innovative tools designed to draw customers into the store. Join us as we explore the skills you’ll need to thrive in the new digital retail space.

We’ll talk about:

• Cindy’s journey into retail
• The link between the physical and digital retail space
• How digital marketing is adapting to the modern consumer
• The skills required to navigate store operations and e-commerce
• The tools needed to get people into the store
• How to tailor mailers to your brand’s digital needs 

For more information, visit SHINE Strategy’s Website.

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About Cindy Marshall

Cindy is an expert in direct-to-consumer marketing and digital commerce.  Her career has been focused on driving growth and digital transformation. She combines brand vision with customer and data-driven insights to drive actionable results.  Cindy is known as a visionary and innovative leader who challenges the status quo with her deep functional expertise in digital commerce, direct mail, and retail store traffic generation. She is a servant-leader who rolls up her sleeves with a smile on her face and total support for her teams. 

Cindy is the Chief Digital Officer at Jane.com (coming back under new ownership by May 31, 2024), a marketplace of over 2,000 women-owned boutiques across America.  Cindy is also the Founder & CEO of SHINE Strategy, a consulting firm focused on driving profitable growth as fractional Chief Marketing and Digital Officers.  SHINE works with an impressive client list, including Annie Selke, Boden, Faherty, Johnnie-O, M.LaHart, National Geographic, Orvis, Smithsonian, Talbots, The Paper Store, The Strand Bookstore, and Vera Bradley. Before starting SHINE in 2012, Cindy held senior-level positions at L.L. Bean, Performance Bicycle, The Vermont Country Store, Ross-Simons, J. Jill, and Inc. Magazine. 
Cindy is active in the industry as a speaker and advisor.  She currently serves on the advisory board of Women in Retail Leadership, a unique, members-only networking group that offers enterprise-level women in the retail industry a place to learn, connect, and grow.  Cindy is a board member of the Southern Vermont Art Center (www.svac.org) in her local community.  In 2021, Cindy received a Lifetime Achievement Award from NEMOA for her dedication and leadership in the direct marketing industry.  She was also named Total Retails Top Women in Cross-Channel Retail in 2011.