Episode 141 – Coffee N5 – Unlocking Beauty Brand Power from Data to Decision with Anna Mayo
Dive into the dynamic world of marketing data with Lara and Anna Mayo, Vice President for NielsenIQ’s Beauty Vertical, on this episode of Coffee N° 5. Discover the essence of quality consumer data, how it’s sourced, industry trends, costs, and its role in brand growth. Also, explore the innovative Beauty Trailblazer Program, designed to empower minority beauty product owners through data insights. Sip your coffee and tune in for a data-rich discussion that promises to elevate your understanding of consumer data in the world of marketing. Don’t miss this data-driven episode!
We’ll talk about:
- The NielsenIQ Beauty Trailblazer Program
- How to use data to grow your brand
- How data can change your beauty brand’s success
- Pros and cons of selling on marketplaces like Amazon
- How to navigate the online and retail marketplace
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About Anna Mayo
As a Vice President for NielsenIQs Beauty Vertical, Anna Mayo is an innovative thought leader within the beauty and personal care retailing space. NielsenIQ’s beauty and personal care insights cover 100 global markets, while providing the industry’s most total view into omnichannel consumption and, in turn, empowering the next decade of beauty.
Throughout her 10 years at NielsenIQ, Anna has worked with cross functional teams to deliver proactive, industry-shaping insights while guiding some of the worlds largest CPG clients through behavioral shifts and consumption trends. In her current role, also, Anna partners with beauty and personal care clients to develop cutting edge solutions, leverage new technology, drive marketing and sales strategies and identify unmet consumer needs. In addition, Anna is responsible for leading thought leadership for the Beauty Vertical, serving as an industry expert and appearing in broadcasts and publications such as Womens Wear Daily and FOX Business, most recently. Also, Anna has a Masters in Business from the University of Connecticut and resides in Connecticut with her husband and two children.
