Episode 136 – Coffee N5 – Small Start-Up to Big Player: Insights on Brand Acquisition with Hind Sebti
Step into the enchanting world of beauty as we explore another captivating episode of Coffee N° 5. Close your eyes and envision yourself among the 20,000 red lipsticks available today – why do you choose one red share over another? Join us as we delve into the secrets behind the success of beauty brands, with a spotlight on an extraordinary guest: Hind Sebti, the Co-Founder and also Chief Growth Officer of Waldencast PLC. With an illustrious career spanning renowned companies like L’Oreal and Procter and Gamble, Hind is undeniably a true trailblazer in the industry. Together, we’ll explore the fascinating realm of indie beauty brands and their ability to adapt and evolve swiftly. But do they possess the essential qualities to establish an authentic brand with a capital “B”? Hind shares her invaluable insights into the work at Waldencast and also what it takes to earn an invitation into the home of independent beauty brands. Prepare to uncover the most effective conversion tool in consumer marketing for beauty and also gain a deeper understanding of what gives a brand its true purpose and reason for existing. Don’t miss out on this illuminating episode on beauty branding.
We’ll talk about:
- What gives a brand a reason for existing?
- How beauty branding sells the lifestyle, not the product
- When is the right time to position your brand for acquisition
- The #1 mistake from DTC native brands
- The most effective conversion tool in consumer marketing
- What is the difference between a collection of products and a brand?
For more information, visit Waldencast’s website.
Subscribe to Lara’s newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Like and review the podcast on Apple Podcasts.
Join our Facebook Group.
About Hind Sebti
Hind Sebti is the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD). Ms. Sebti has more than 20 years of experience building, leading and managing beauty brands across multiple categories. Ms. Sebti has previously held various marketing and general management positions at LOréal and Procter & Gamble, and she brings in-depth knowledge and understanding of the beauty industry to her role. She is also an avid entrepreneur and the founder of many smaller beauty brands such as whind and Glaze, which operate under the Waldencast Brands umbrella. Ms. Sebti is the first Arab, Moroccan woman co-founder of a NASDAQ listed company. She serves as a member of the board of directors of Cosmetic Executive Women U.K. and also holds a Masters Degree in Industrial Engineering from The National Institute of Applied Science of Lyon.
