Episode 124 – Coffee N5 – The Beauty of Aging with Sonsoles Gonzalez

Welcome to another episode of Coffee N° 5! Today, we are excited to welcome Sonsoles Gonzalez, a fifty-preneur who left her corporate life behind after 25 years of working for hair care brands Procter & Gamble and L’Oréal. Sonsoles Gonzalez launched Better Not Younger, a brand aimed at women whose hair is changing but who aren’t defined by their age.
In this episode, Sonsoles Gonzalez shares her insights on defying age stereotypes in the beauty industry, understanding your audience’s needs, the importance of networking and investing in PR, and setting your business up for long-term success. 

We’ll talk about:

• The age preference of the beauty industry
• The importance of investing in PR and networking
• Understanding your target audience’s needs

For more information, visit Better Not Younger’s website.

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

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About Sonsoles Gonzalez

After 25 years of working on haircare brands for Procter & Gamble and LOréal, part of which was spent in her birthplace, Venezuela, founder Sonsoles Gonzalez left her corporate life behind to become what she calls a fiftypreneur and launch Better, Not Younger. Her vision for the company started when she began struggling to find products that worked for her changing hair. Sonsoles Gonzalez saw an opportunity to create a brand for women that would reflect today’s 40+ consumers, who aren’t defined by their age, but whose hair is undeniably changing. “I see aging as a daily opportunity to feel better about ourselves; and we all know that when our hair doesn’t look good, it can be hard to feel good”. “I wanted this brand to speak to an empowered woman who has the tools to look her best at any age thatsthat’s why I named it Better Not Younger”.