The days of the door-to-door salesman are done. Let’s be honest, knocking on doors, while effective, was often tedious and resulted in glacially slow growth. The biggest hurdle was the fact that each new customer was achieved one person at a time through one-on-one interaction. The epic question was, “How can I boost sales and reach more people in less time?”, well, social media provides a solution!
Gone are the days of passing out business cards and flyers. Now, with a few taps on a smartphone, you and your future customers/clients can connect, form a community, and secure the sale. The best part is that most of this takes place from your home/office. Here are the top 5 ways you can boost sales for your business:
Start a Community by Offering Free Content
Starting a community has never been easier, thanks to social media. Now, we can communicate with people from across the world, examine pain points, present options, and secure the sale all through our smartphones. It’s easy. It all starts with CONTENT. As a businessperson, you are an expert in your field. You have narrowed in on a problem to solve and built a business offering a product or service as a solution. And, You are the expert and the problem-solver. You have such a wealth of knowledge that could be utilized to create a group of people with similar interests.
Offering free content through your social media provides two things: garnering interest and giving credibility. When it comes to garnering interest, some people are unaware that they even have a pain point. For example, there were people that were happy reading by candlelight or lantern until the lightbulb was invented. As you present information and highlight people’s pain points, people will become interested and begin clicking or tapping away at your solution to their problem.
As an expert in your specific field, credibility is your best friend. You want people to believe you and trust that you have their best interests at heart. Credibility allows you to have a foundation for your community.
Start a Newsletter to Boost Sales and Traffic
After you have started bringing people into your community by offering free content, the next thing you want to do is start driving them to more information and your website for sales. The next step for this would be creating an email list and a newsletter. Newsletters are excellent for those followers that want additional information and those soon-to-be repeat customers. After all, repeated sales are always better than one!
Newsletters are where you can provide some exclusivity. The general public can get the small amount of content you provide on your social media platforms. However, your newsletter is going to be your turbo-charged boost in sales. Subscribers to newsletters are often those customers that will buy your bundles, jump on those new promotions, and be first in line for new product drops.
Use Social Media to Retrieve Testimonials and Reviews
As your audience grows and your customer base multiplies, you are going to want some testimonials. Testimonials are the digitized version of “word of mouth.” Word of mouth tends to spread like wildfire. Testimonials on your website, newsletters, and social media increases this effect exponentially.
You can collect testimonials through social media captions that request them in comments or tags in stories and images. You can also collect testimonials through your website via a small promotion. This promotion can be advertised on your social media platforms as well as your newsletter.
Run Promotions and Sales Exclusive to your Followers
Promotions are some of the biggest boosts for sales that a person can ask for. It almost seems counterintuitive. However, promotions and sales are quick ways to bring in new customers and allow them to look around at other products. For example, have you ever shopped and added products to your CART in order to qualify for FREE Shipping? That is a simple promotion that boosts sales with minimal effort.
Drive Traffic from Social Media to Your Website
Okay, you have your social media platforms, your newsletter and are running promotions. All systems are a go! Now, you have the pleasure of using all of this to drive traffic. In this case, all roads lead to your website, more specifically your sales page. Every post, email, and promotion should drive your new and regular customers to a sales page and/or encourage reviews and testimonials.
All of this may seem like juggling to you, and that is understandable. However, you don’t have to do this alone. The Darl has specialized digital marketing experts ready to help you boost sales using every option available, especially social media. Contact The Darl today for a consultation to see what options are appropriate for you!