Let’s talk about something that makes me want to scream into a void: brands breaking because of a lack of strategy, knowledge, or—let’s be honest—a decent dose of common sense. It’s like watching someone try to bake without preheating the oven. Painful, right?

Here’s the deal: People love to talk the talk in marketing. Big promises, shiny PowerPoints, fancy buzzwords like “synergy” or “disruption.” But when it comes to delivering? Crickets. My friends call me “The Fixer” because I’m the one brands turn to when they’ve been burned by these so-called experts.

These aren’t just bruised brands—they’re brands stuck in a marketing meltdown. They’ve trusted the wrong people, followed bad advice, and ended up with campaigns that flop harder than my first attempt at homemade pasta (don’t ask).

Doing the Work Matters

In marketing, talk is cheap. Results are not. When brands come to me, it’s not about patching things up with duct tape—it’s about rolling up my sleeves and doing the real work:

• Brand Voice a Mess? Let’s clean it up before your audience wonders who you even are.
• Social Media Strategy in Shambles? Pass me the metaphorical broom—I’m sweeping this mess up.
• Campaigns Falling Flat? Let’s diagnose the root problem, not just slap on a band-aid.

The truth is, marketing isn’t magic—it’s work. And work takes strategy, grit, and a willingness to dig deep into what’s really going on.

Why Brands Break

You know what really breaks brands? The lack of an omnichannel strategy. If your email campaign doesn’t speak to your social media posts, or your website feels like a distant cousin to your Instagram, your audience notices.

Here’s the kicker: It’s not always about money—it’s about knowledge. The wrong people focus on short-term wins (likes! clicks!) without considering the long-term health of your brand. They don’t see the big picture, and worse, they don’t know how to connect the dots.

The Fixer Philosophy

So, what’s my approach? It’s simple:
1️⃣ Find the Root Cause: Surface issues are like symptoms—you need to dig deeper to solve the actual problem.
2️⃣ Embrace the Chaos: Marketing isn’t linear, and that’s okay. You can rebuild from any point if you know where to start.
3️⃣ Play the Long Game: Flashy metrics look good in the moment, but long-term success requires a strategy that evolves with your brand.

Scrappy but Strategic

Being scrappy doesn’t mean cutting corners—it means using what you’ve got and making it work smarter, not harder. It’s seeing how your social, email, website, and ads all connect to create a cohesive story for your audience.

Because here’s the truth: A brand that lacks alignment across channels isn’t just leaving money on the table—it’s pushing it off the table entirely.

Walk the Talk

If you’ve ever been burned by someone who overpromised and underdelivered, you’re not alone. But don’t lose hope—brands can be fixed. With the right strategy and someone willing to roll up their sleeves, anything is possible.

And if you’re sitting there wondering how to put the pieces back together, well… you know who to call. 😉

xo,
Lara

P.S. Fixing brands is my thing—but sourdough and pasta? Let’s just say I’ll stick to marketing for now. 😉