Data science: The power of data

data science

Data science is a set of tools that allow knowledge to be extracted from data. Includes a very analytical aspect, but also a strong business vision to be able to extract and transmit recommendations adapted to the needs of the brand.

Native Advertising: A Lively Introduction

native advertising

Native advertising is a type of advertising that adapts to the online medium in which it is published. Its main feature is the way in which it is displayed, always adapted to the environment in which it is found and thus avoid being invasive for the user.

Inbound marketing vs outbound marketing

outbound marketing

Inbound marketing refers to paid search advertising, because your ads only appear when people are searching for products or services that you offer. Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience

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