Lara Schmosiman (00:01)

Hi everyone, welcome back to Coffee No. 5 and today you have another solo episode. I wanted to give you little information of how I see this ecosystem working and what’s working and what’s not working. Actually, I was reading an article from Neil Patel that he was telling us what happened to companies when they stopped blogging. I’m a big, big fan of blogging and let me explain you why.

blogging is when we’re talking about keywords, we’re talking about different kinds of keywords that are going to have, you’re to have the keywords that they are for your DNA, for your brand that probably you can guess those that’s the name of the brand, your products. Then you will have the competitive keywords that those always need to be there. You need to find out what keywords your competition are ranking for. And those are always evolving. So you need to run for those as well.

So it’s constant work, but there is a third kind and that is the one that is the most important right now. It’s what I call the trending keywords. And this is hard work you guys, because the keywords is just not one word anymore. are the keywords are long tail, which means that there are multiple words or multiple ways to ask them. And of course you need to structure these blogs in a specific way. it’s pick up by.

SEO but also about LLM traffic. And this is what happens when brands stop blogging or putting content, their organic traffic starting going flat and the sales are starting to affect. Actually, recently we had a client that they never had SEO work and only in a few months of working really hard on their SEO and restructuring the data in their website. also

They can be found out by AI tools ⁓ and they’re starting to rank and the organic search is incredible. There is power there. So please don’t underestimate the power of, ⁓ of blogging or the underestimate. I mean, I see so many people putting ads out there and spending, brands spending tons of money in ads.

which it’s great and you should do it. But also what you need to be doing is to putting keywords and putting the work for SEO, structure your website. And as we are in November in 2025 right now, still AI is new and we’re learning and we’re structuring. And I know that a lot of things that people are going out there are doing out there. Some of them will work and some of them won’t.

But this is the thing. ⁓ And I’m sure that we’re going to get a lot of policies of what we can do in structured data and how we can do things for AI. Because as always, there are people trying to cheat the system and to do things in a way to get ahead or to get them ranked. So I’m sure, like as we experience with Google, when we start really honing in in SEO,

and we experience that there are a lot of things that Google didn’t like, it’s going to be the same for SEO. So you need to be very watchful and use in always best practices. So please be careful what you read out there. Follow people that you trust, that they’re doing the research and they have the data to make sure that instead of growing, you’re going to end up getting penalized and your website is really not going to grow.

So let’s talk a little more about why I like blogging so much and why I love this kind of data is because I, I really resonates with me. mean, the world is changing all the time and it’s evolving and there are search search in terms or certain content out there that the people are looking for. So this is an opportunity for brands, our personalities also.

our personal brands to start looking what people are looking for and you can be the solution to the problem. So think about this. When you go into Google, what do you do or chat GPT or Gemini or perplexity or whatever you want, what do you do? You put a problem and you’re waiting for a solution. The name of your product is not going to be the solution.

So think about that and when you’re doing that, think more about the keywords that you’re applying. Something really important also is talking about who is your audience and understand who is looking for your content, how these people talk, who is really your targeted audience and try to connect with them because as, okay, you’re not gonna be paying for the click, but you want to…

bring the right audience to your website so you can create conversions that they’re really valid and not just putting content for putting content. All right, that’s it from now and I will see you next week with more Coffee Number 5.