Episode 149 – Coffee N5 – Brewing Success with Marketing Strategies for Startups with Vera Koch

Learn the secrets of marketing success in the digital age with Coffee N° 5’s latest episode featuring Vera Koch. Dive into the world of performance-based marketing, discover the art of brand-building through customer feedback, and gain valuable insights into Vera’s business Happy Head. 

From expert tips on crafting a robust marketing strategy with email segmentation and database management to understanding the nuances of client communication, this episode explores it all. Tune in to unravel the reality of conversions with various strategies and equip yourself with the knowledge to elevate your brand in today’s competitive landscape. Don’t miss out on this caffeinated conversation filled with actionable marketing wisdom!

We’ll talk about:

• Performance-based marketing in today’s digital era
• Brand-building based on customer feedback
• The ins and outs of Vera’s business Happy Head
• Tips on building your brand’s marketing strategy, including email segmentation and database management
• The importance of key communication with clients
• The reality of conversions with different strategies

For more information, visit Happy Head‘s website.

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About Vera Koch

Vera Koch is a global marketing leader with over 15 years of experience in the beauty and healthcare industries. As Senior Vice President of Marketing at Happy Head, she spearheads innovation in dermatologist-prescribed, custom-compounded hair growth medicine. Her strategic vision and creative campaigns have significantly elevated Happy Head’s market presence, empowering customers to embrace personalized hair growth solutions.

In her previous role as VP of Global Marketing at eSalon, Vera led marketing strategy for the global and retail expansion of D2C custom color brands eSalon, Colorsmith, and AURA, the first and only personalized hair care with temporary pigment options.

Previously, Vera served as Vice President of Global Marketing for PRAVANA, Head of Marketing for Schwarzkopf Professional USA, and Director of Regional Marketing for the Henkel Beauty Care Professional Brands. 

Vera holds an International Business Degree from the European Business School, the University of Queensland, and CERAM Grande École. She earned her executive education degrees from Harvard Business School and INSEAD Business School. Outside of her marketing pursuits, she enjoys yoga, spending time with family and friends, and exploring the world through travel.