Episode 77 – Coffee N.5 –  Mastering the Art of Sales with Stefanie Boyer

Today our guest is Stefanie Boyer. Stefanie is a professor of marketing at Bryant University. Firstly, she, along with our host, Lara Schmoisman, was recognized by Forbes Next 1000. Stefanie is here with us so we can discuss the vast topic of sales and creating a brand and marketing strategy. She is also here to talk about her book “The Little Black Book of Social Media Strategies to Ignite Your Business, Influencer, and Professional Brand.” 

Stefanie talks with us about the importance of asking great questions and listening during a sales pitch. She, in addition, even gives a process for selling online. Also, shares why creating a buyer profile is so important for future clients, colleagues, and employees. She also discusses why women are typically better at sales than men despite the perceived confidence of men entering the profession. 

We are very pleased to have Stefanie join us today and look forward to seeing what she does after that. 

What you’ll learn:

• How can I start selling online?
• Stephanie explains the importance of building your brand. 
• Why does the concept of “sales” have a bad reputation?
• What are the critical components of a sales conversation?
• Can you use LinkedIn to network and create a buyer profile?

Follow Stefanie Boyer’s LinkedIn profile.

And check out her book here!

Free resource for college students to learn about sales: RNMKRS.

 

Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Also, you can follow Business Forward on Facebook and Instagram

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