Episode 156 – Coffee N5 – Grinding on TikTok: The Daily Buzz of Viral Content with Sara McCord

Explore the evolution of TikTok and its profound impact on thought leaders and communication in this insightful episode of Coffee N° 5. Lara and guest Sara McCord explore how the pandemic accelerated TikTok’s rise and why audiences are drawn to its intimate storytelling format. Gain valuable insights into navigating TikTok’s content saturation, building a community through your FYP, and crafting compelling narratives that resonate with viewers. Don’t miss out on uncovering the secrets to TikTok success and harnessing its power for your personal or business endeavors.

We’ll talk about:

• The evolution of TikTok and its impact on thought leaders and communication
• How the pandemic influenced the boom in TikTok
• Why do audiences consistently choose TikTok
• The intimacy and storytelling TikTok promotes 
• Building a roundtable with your TikTok FYP
• How to navigate content saturation

For more information, visit Sara McCord Communications’s Website.

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Instagram: @laraschmoisman

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About Sara McCord

I help thought leaders, businesses, and brands become known through viral content. (Think 1M views on TikTok in 3 days. 70M Organic Views on Instagram) I got my start in editorial over a decade ago as a Staff Writer/ Editor at the Muse and Mashable Contributor.

My 200+ published articles have been bylined or syndicated across Business Insider, Cosmopolitan, Forbes, Fast Company, Time, Inc, Newsweek, CNBC, Good Housekeeping, and more. I launched Sara McCord Communications in 2017 by partnering with small businesses too lean for marketing teams.

In 2020, business owners nationwide sought me out for communications advice that carried them through Covid. I spent 2021 diving into Web3building and scaling the number one morning show on social audio.

This entailed managing 80+ influencers worldwide, creating 50+ hour of live programming a week; overseeing a strategy that led to 100,000 podcast downloads in 75 days; pitching and managing sponsored and branded experiences; and building a community more than 100,000 strong.

I run a full-service, values-led marketing agency and we specialize in creating viral marketing campaigns and meaningful content. After more than a decade of helping thought leaders and brands explode their reach through written, audio, and now video content–I’m here to help.