Episode 117 – Coffee N5 – Community Building and Branding in the Digital Era with Rahaf Harfoush
In this new season of Coffee N° 5, we welcome digital anthropologist and best-selling author Rahaf Harfoush.
Rahaf deals with how brands can use new technologies to build their identity, social media content, and community-building today and in the future for millennials and Gen Z.
What you’ll learn:
- The future of influencer marketing
- Social media and free content creation
- How TikTok changed the way we engage with ideas and communities online
- Discord and the rise of micro-communities
For more information, follow Rahaf Harfoush on Instagram or Twitter or visit her website.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
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