Episode 167 – Coffee N5 – Building Blocks of a Global Brand with Pascal Houdayer

Join Lara on Coffee N° 5, as she chats with Pascal Houdayer about building global brands. Find out why the very first thing to do when you are building a brand may come as a surprise; how identity informs placement and partnerships, and how ingredients are linked to brand identity. Learn how to get marketing strategies and claims to line up, how to translate brands across markets, and how to educate retailers by using strategic branding. Pascal speaks to really understanding your brand’s WHY, the key to customer retention, and the realities and challenges of expanding your brand geographically. Don’t miss this info-packed episode complete with tips and tales from a seasoned pro!

We’ll talk about:

• Evolution of creating a brand – and the surprising first step.
• How brand identity drives placement, partnerships, and much more.
• The link between ingredients and brand identity.
• The importance of aligning your marketing strategies with claims, consumers, and the law. 
• How to translate brands across geographical markets. 
• How to educate retailers about new brands using branding and strategy.

For more information, visit Pascal Houdayer’s Linkedin.

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Instagram: @laraschmoisman

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