Episode 126 – Coffee N5 – Navigating Formulating, Packaging, and Marketing with Lorraine Dallmeier
In this episode, we sit down with CEO of Formula Botanica and expert beauty scientist Lorraine Dallmeier to unlock the secrets of launching a successful beauty brand. From concept to retail, Lorraine shares valuable insights on how to identify your target audience and why this is crucial for the success of your product. Learn how to get started with formulated classes and how to create a winning beauty brand on a shoestring budget.
Tune in as Lorraine shares tips on packaging, marketing, and launching and reveals how her company has helped over 18,000 students formulate their own beauty products.
We’ll talk about:
- Why launching a beauty brand doesn’t require a big budget
- How to stand out with lower-priced launch packaging
- The difference between following a recipe and becoming a formulator
- How to start selling DTC to big retail
For more information, visit Formula Botanica’s website.
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About Lorraine Dallmeier
Lorraine Dallmeier is the award-winning CEO of Formula Botanica, the online organic cosmetic formulation and business school, which has trained over 17,000 organic cosmetic formulators and indie beauty entrepreneurs in 182 countries. Voted the most influential person in natural beauty for 2020 and awarded the Digital Achiever of the Year award for the cosmetics industry by Google, Lorraine is on a mission to teach the world to formulate.
