Lara Schmosiman (00:11)

Hi everyone, welcome back to coffee number five. And today, well, you know me for a while, like over 200 episodes. So maybe you know a little bit about me now, but something you know is that I’m a connector. I really love to connect people. I always have that. I don’t know. It’s easy for me to put two and two and say, this person should connect with another one. It’s like an instinct, but

 

I want to tell you something. I met someone who took it to the next level and actually she created a community and not any community, a community of geeky techy people like me, which I love. And it was my radio for a while. And then I became part of this community and I was okay. This is awesome because she’s really get minor like people and

 

There’s a lot to talk about this. So let me welcome Sara Pereira. Welcome. Thank you so much for being here.

 

Sara Pereda (01:10)

Thank you.

 

Thanks for having me. It’s great to be here. Great to finally get to meet and like not virtually, but in person in some way, in some shape or form.

 

Lara Schmosiman (01:17)

Yes.

 

So Sarah, know that you work at Yotpo now and you are…

 

Sara Pereda (01:25)

So I actually did a change last week. So was it Yacht for the last four years in partnerships and then just transitioned over to Revo, a loyalty provider also in the space. And that transition happened actually late last week. So some news there.

 

Lara Schmosiman (01:38)

my God, I didn’t

 

know about that. So we got some news. Well, that’s awesome. So I’m very familiar with the Othbo and I’m very familiar with the loyalty, but I really, you’ve been in the technical world for a while now and how the smart partnerships came up about and why you created, because I can see that there’s a lot of power. I know that you have now.

 

people all over the world that they’re creating these events and they’re all these events are, did you find that there were all these super connectors around and like, well, let’s put it together. How did it come out about?

 

Sara Pereda (02:14)

Yeah.

 

Yeah. So I think like, you know, it came out really naturally and organically. I was at a previous agency called Mute6. We had a transition of our one of my colleagues, Adina was leaving and she was actually going to Okendo. And we found that there was a way we wanted to get everyone together for her last hurrah. But then essentially when we start talking, we’re like, why aren’t we doing this more on a monthly consistent basis? And then also I found everyone’s like, well, let’s stay connected. And some people would do LinkedIn. Some people would do text messaging.

 

Some people would do email and I’m like, this is a mess. And also I don’t want people in my personal texts, no offense. If we’re not gonna have brunch on Sunday, I’d rather not have a text from you. I’d rather be in a Slack community. So I was like, let’s just create a Slack community. So it started off really organically there and I wanted it to be able to be a place where we could help each other be better at our jobs. So the idea is it didn’t matter if you were a competitor, if you were working together, that you had an opportunity where you could get resource from each other because we could give each other short code to help each other out.

 

So I think too often we tend to work in silos and reinvent the wheel. And I felt like there has to be a better way to do this where it’s like everyone wins and succeeds with our clients together. So we got everyone in the community and started growing organically where everyone wanted to just join and it went from, you know, 10 solid people, maybe 20, then it went to 1800. And then last year we turned it into a paid community because we wanted to actually really, I think in essence,

 

I think weed out people that weren’t really committed that were actually, what I always say is like people who leave and say, oh, it’s not worth the money. And by the way, it’s 20 bucks a month. I can’t believe people like, you know, block at that, but it’s not.

 

Lara Schmosiman (03:46)

No,

 

I love the idea that you made it pay just because it’s people, you have skin in the game. feel like you, I, this is my problem and I know that this is me. It’s like when I pay or I decide to be part of the community, I want to be present. I don’t like to be part of 20, 30 communities. I cannot keep up with everything that happens.

 

Sara Pereda (03:51)

Yeah, exactly.

 

No,

 

1. And I think that’s it. And really boils down to like, it’s why we tell people if like they want to leave for the sake of monetary reasons, I say they’ll say like, I didn’t get enough value out of it. So what value did you give? And I always ask that first, because that’s how the community should be. Our community is really cognizant of like, we want to get have people giving first, and then you give it to receive. And so my that’s been my ethos along with connecting with other people is like, I’m always trying to help people first.

 

and then let them show up. And then if they don’t show up in the way that I need them to, then that’s a different story. But I try to give first because I that’s just, in each you’re like, it’s a good partnership when you’re able to start first strong and then be able to show the value of that relationship.

 

Lara Schmosiman (04:42)

And

 

I love that it said that in two different ways. First of all, because like in any partnership or any, I see it even with platforms and so many clients that say, I tried that platform and it didn’t work. Do you know how to use it? Did you put time into using understanding the platform or you just put the plugin there and you were hoping that it works magic?

 

Sara Pereda (05:07)

Yeah, I think that’s the thing is it’s like, that could be like with our diet, it could be with exercise. Like, I tried that. I went to one class. No, did you actually get involved? Did you actually like serve? Did you like I said, I would like church stuff even like going to church. It’s like, yeah, I tried that church out, but did you actually get involved? So for me, it’s the same thing. I’m like, I also have a tool that tells me if people are lurking and just coming and taking and not actually participating. So I can see on like on the back end of Slack to see if they’re actually participating. So that’s also another good indicator for me.

 

how hard I would fight to keep someone in the community or not based off of like, if I only see them taking and not giving. So that’s another one. I think in this day and age, it’s like, look, I think there’s so many people that want to partner together. And my goal in creating this community along with others was that we would just keep top of mind with each other, that we would help each other and that we would be able to like be able to be a resource where we are. So I am virtually like in my company and my last two companies, last three companies, I’ve been virtual. So there’s no office to go to, at least in LA. And so

 

Lara Schmosiman (06:04)

Hmm

 

Sara Pereda (06:05)

Having a place where I’m connected with other people in a Slack community, helping each other, it’s pretty amazing. And then watching that grow, and I just enable other cities. like, I’m going to Dublin, Ireland next week, I leave on Friday, and we’re doing a partnerships event there. There was a few people that were already meeting, that were there. They’re like, we’d love to start something like this. I’m like, great, let’s enable it. here’s what I would recommend doing. You guys decide what your community needs. So it’s like enabling people to do what they do naturally. But to your point earlier where you said, did you like…

 

figure out a few super connectors and like, there were a ton of really great super connectors that I think just wanted a space to connect on and that’s where we’re able to kind of thrive with them.

 

Lara Schmosiman (06:41)

Yeah,

 

I mean, I was to your event in, in shop talk and my God, that was busy.

 

Sara Pereda (06:45)

Mm-hmm.

 

Yes, and that was not even our busiest. think we had one in Toronto with like 600 people this last, you know, for Shopify edition. So it gets bigger and bigger and it really does sell itself because the community sells itself. So that’s been really amazing. So I love that we get to, you know, partner together and do this work together because I think it makes it stronger, not only for the sake of us as individuals, but also for our merchants, like our brands that we work with, like helping them like.

 

creatively scale or getting connected. let’s say, you know, it’s so funny is everyone’s like, they’re in the community because they want to, people want to get in front of agencies. I find that it’s actually the opposite. People are needing to get in front of certain tech partners. And so the agencies are using that resource more. So like it’s helping them have the short code for their merchant to get faster to the solution, right. And to get a solution like where someone can vouch for them and help them and say like, no, they’re great. You should help them. Here’s an introduction. I can get you connected.

 

So then your brand is succeeding because they’re able to get the short code into that partner or into that platform to get the help they need. So that’s what I love about the community. It’s like.

 

Lara Schmosiman (07:50)

And I

 

love, mean, I’ve been talking to people in the community about the most random things and problems and trying to, and we, I’m personally bring things in the private conversation because I think otherwise you can make the big channel really busy of things that that doesn’t interest it to everyone. But I mean, I love that sense of community that you can ask the most random things and someone will.

 

Sara Pereda (08:11)

Yeah.

 

Lara Schmosiman (08:17)

lift their hand and say, I can help. And I try to help. I love that. But I want to ask you something. What are the rules of being a connector and what are the expectations? Because a lot of people, and I’ve been seeing this along my life. And as I mentioned, I’m a connector. I’m not that person. have no problem to introduce to people, but I see a lot of people having issues doing that and introducing people.

 

Sara Pereda (08:41)

Yeah,

 

I think because there’s a motive behind it and you can’t have the motive. I always say the things that I look at is like, I’m just here to help people. And that goes back to my faith values of being able to help people because I think God has been so good to me that I try to help others. But I think if you come in with a motive, like what am I getting out of it? If my goal is to get something out of this relationship, I think you’ll never do it.

 

Lara Schmosiman (08:53)

Mm-hmm.

 

Sara Pereda (09:06)

naturally and also organically. And I think people understand and feel that you can sense when someone isn’t being organic or real with you and they’re trying to get something out of it and transactional. And it’s all about relationship for me. So for me, I’m like, you know, it’s not that you and I are having this podcast. We’re probably not going to connect in a different level and we’re going to be able to know each other. And hopefully the next time we see each other, we’re getting we’re really like learning each other because like there’s so many partners. I talked to one yesterday. I had a health issue has been out. I’ve been trying to support them.

 

with more health related stuff, trying to get them to feel like they’re supported with this community that’s beyond the walls of work and rather it’s being focused on what does your family need? Can we do anything to support you and your spouse? Anything we can do those ways. I think if you look at really, think you’re, and I did this when I was in finance too. I did this when I was in finance and when I was in entertainment. This wasn’t just e-comm specific. It’s more like me building those relationships outside of the framework of a transaction at work, but rather the people.

 

and who people are and how do we connect? I think that most super connectors, if they do that well, people know what to expect from them. They have expectations of like, they have integrity, character, they’re not transactional, that they know that like the relationship is gonna be on a certain job. No.

 

Lara Schmosiman (10:18)

I think you just said the key word and

 

I honestly left communities for finding all the expectations to be transactional. And people don’t want to, many times they want automatically to be coming in a community and expect you need to put the time in a community. You need to build those relationships. You want, you need to listen. And I think that that’s something that we’re missing a lot in everyday’s relationship.

 

Sara Pereda (10:27)

Yeah.

 

Yes.

 

Lara Schmosiman (10:45)

what can you do for the other one? I this is one of the things that I learned in community. And many times it’s like, okay, let’s connect, like have a virtual coffee. And one of the things that I learned always is what can I do for you? How can I…

 

Sara Pereda (10:59)

Yeah.

 

think I’m like, look, I am first to admit sometimes I can be doing so much and running so fast that I don’t actually ask certain questions and listen because I’m like, my natural tendency is like, if we’re having a conversation and I hear a problem, I want to help you solve it and I’ll be solutions. I’m like, OK, great. I’m going to catch you. This person is going to help you. But sometimes I also have to stop myself and go, wait a minute, like, let’s ask them what’s going on. Like I was with some brands yesterday at an event and I was like, normally I’d be like kind of

 

having conversation, sort of assessing some stuff, you know, just trying to get the value out of the event. And then I was like, wait a minute, I’m like, what, hey guys, what’s performing for you at the makeup brand? Like, what’s performing for you now? What’s your best, what’s your best like, you know, like a product, like what channel’s working, like trying to really understand the business before I kind of went into what I think normally I would naturally just start having conversations differently about their tech stack or whatever it might be.

 

And I even have to myself, I’m no, this is the way I need to start first. I’m like, I need to be like, understand people more because I’m like, I can get caught up in being busy being transactional because of that.

 

Lara Schmosiman (11:58)

I

 

can totally understand that and we are in our own problems, but sometimes taking that minute and listening to others and say, it can help you also help you help them because you can bring more information, but to me is also all in about listening to the person and what are their pain points.

 

Sara Pereda (12:13)

Yeah.

 

I think that’s thing is like finding the pain points, it’s also like, look, think we want to, we want to know people on the human level too. Like what’s going, what’s happening with you? Like, how can you help all these things? So I think that’s the best part is like, love this community, by the way, like the reason I love you calm the best. mean, I’ve worked again in so many different communities is that it’s has no egos. Like we don’t deal with egos like most, like most other places do that. Like I would say like, so I love that, that we can get to know people for people and it’s not as much transactional.

 

Lara Schmosiman (12:38)

Mm-hmm.

 

Yeah.

 

So how do you manage a community? Because also you have in the tech world that we live in, I mean, you have multiple communities from multiple countries, not only different languages, but also, which I think we have all English as a common language, but there’s a factor of cultures and also rules that you have in different countries.

 

Sara Pereda (13:13)

Yeah.

 

Lara Schmosiman (13:13)

How can

 

we support an international community in that way when there are so many factors that are beyond us?

 

Sara Pereda (13:20)

So I think one of the things is finding someone who can lead in that community that is native to that community. So an example would be like, when we’re enabling these different cities, it’s making sure that people that are leading it are already ingrained in the community. So then I can defer to them to say, like, I’ll give you an example, like IFA from Octane AI, she was like, hey, I’d to help with Smarter Ships in Dublin. I’m like, amazing, let’s enable you. What do you think works? Like, you want to do a quarterly meeting? Do you want to do a monthly? Like, what’s the culture there? Do people want to do more pubs?

 

or they kind of tired of that, do you want to do more exercise and wellness? Like, do you want to do brands? you like, like I basically was like, you determine it because it’s, know, your audience best. But I also think I want to make sure it feels natively unique to Dublin or unique to Toronto or New York to New York. Like there are different ways in which we all show up as like our smarter ships communities that are unique to the city that they’re going in. And then what I love is that it’s also making sure that when people are coming into the city, they’re able to acclimate quickly. So an example would be like,

 

That’s why we have monthly or quarterly hangouts with every city, because we want people to be able to jump in if they’re visiting and get an understanding of the culture and of the space. like going to the UK, going to like Dublin, I’m going to see how the econ community is there, which will inevitably be different than L.A., New York, know, Miami, Chicago. But it’s me being able to understand and learn. when I drop into those cities, being able to connect with people that are there natively to get kind of understand the land. Maybe this doesn’t make sense. Maybe.

 

my product won’t make sense here because of blank or knowing the market. like just getting to help each other. Like that’s the thing. And I’m like, if you always reach out, can I understand LA? Like how does it work? Like what is it different than that in New York? And I’m like, okay, Toronto is different. You’re going to navigate this way differently. So like having that short code is huge. And I think having people who can help inform people when they’re going into those communities and explaining expectations. Like, you know, an example of like, can’t do late night events here. Like in LA people are traveling. Everyone’s driving. No one’s going like,

 

You can’t do a late night bar, but in New York you could do a seven or eight o’clock event. We just would never do that here, right? So like having that cultural awareness to know what is going to change and shift based off of like each community.

 

Lara Schmosiman (15:19)

Call it.

 

Yeah, even location in LA is like, know, that if you do it in certain place, they are not going to…

 

Sara Pereda (15:31)

Oh my God, no more downtown.

 

Stop planning events downtown everyone. It doesn’t work. I’m like, people don’t show up even though they’re bigger venues.

 

Lara Schmosiman (15:37)

Please, please,

 

no events in downtown. ⁓

 

Sara Pereda (15:41)

No, I tell

 

everyone, I’m like PSA, and then they wonder why you get such a turnout on the West Side or West Hollywood. like, there’s so much opportunity, but everyone’s like downtown. I’m like, it’s becoming unsafe. You’re getting so much traffic. It’s a madness down there. And even with protests and things happening, like Klaviyo had to cancel their partner day there because something happened. it’s like, you’re not going to typically get that on the West Side or Hollywood. It usually would be downtown. So you’re eliminating some of those factors.

 

Lara Schmosiman (16:05)

Yeah, absolutely. Parking is horrendous. So when we’re talking about people are always eager to grow, which is completely normal and healthy. And it’s healthy also to use a community as a place to grow. But did you find that

 

Sara Pereda (16:08)

Yes.

 

Lara Schmosiman (16:24)

There is a lot of people trying to use the community as a place to find the next opportunity.

 

Sara Pereda (16:31)

You know, there’s a mix of both. Yes. And I love that about the community. Like, for example, when people are unemployed, we don’t charge them to come into the community. There’s an unemployed rate and it’s just five bucks a month. And it basically helps them put some skin in the game or five bucks a quarter, I think of what we’re doing. But it basically is in a way to like keep them still integrated into the community, but also help them find that next job because there’s great talent out there. And the talent that is out there is really great. It just may have been the wrong fit at the right, at the wrong partner.

 

or maybe they didn’t know. So we try to keep the community really active and helping people get jobs. But I can attest to there’s already been 45 people that have gotten a job via Smarter Ships in some way or form. And so being able to have that community to help each other, even if it’s knowing your value and worth. Like I sat with the community and had drinks with a few people and I was like, what’s the running like, you know, market for roles? Like what I need to look out, how can I negotiate better? So like helping each other also manage that. And I think people have been really great about

 

keeping each other top of mind. Like there was a layoff at one partner. I raised, made sure to reach out. I was like, give me your personal email. Let’s keep you in the community. And now I think she’s getting an offer from another partner that I connected them with this week. So I’m like, it’s just so fun to be able to help people when there’s a challenge on the market, macro environment’s getting harder for, you know, whether it’s acquisitions or layoffs. So helping each other like connect is like an amazing opportunity for us to do.

 

Lara Schmosiman (17:52)

And it’s beautiful, but also for people who sign up, they need to sign up for the right reasons and being part of the community and give back.

 

Sara Pereda (18:00)

Yeah, absolutely. I most people are, I’ve weeded out all the ones that I wouldn’t say that as a-

 

Lara Schmosiman (18:03)

Yeah.

 

So, who should join Smart Partnerships?

 

Sara Pereda (18:13)

I think anyone who wants to join Smarter Ships would be wise if they are either founder of an agency, founder of a tech company, partner-led organization like in partnerships or in partner marketing, and join the community if you are in e-commerce. And it’s beyond just Shopify. We’re agnostic to different platforms. But the goal is to help each other succeed in partnerships. So if you’re looking to do that now, if you’re looking for thought leadership, a lot of like

 

personal coaching and mentoring in your role, I would say we’re not the community for you and that’s Partner Leaders is a great place to go. They’re a great community and they offer a lot of opportunities for people to develop their career path and also network outside of e-comm. We’re specifically for e-comm only and we’re specifically for community-led events. event planning, strategic introductions, getting word on the street information sharing, those types of things. What we are not is not someone’s gonna probably invest in like.

 

help you level up your career as much as maybe just sharing like what we’re doing. just, I just, transparently, programmatically, we don’t have time to do that. And I would love to at some point, but right now I’m, I have a full-time job and I do this on the side and I’m, this is not making me money. This is just helping people connect. So I always am transparent about that community, but I would say it’s like really great to be able to join if you are looking to just connect with others, give back and get a lot back.

 

Lara Schmosiman (19:31)

That’s really nice. So let’s go back to your history and your story a little bit about working in different platforms. How do you see the market? Because I see my clients are brands, a lot of our listeners are brands. And what do you see that is the main issue for platforms approaching brands or founders?

 

Sara Pereda (19:36)

Yeah.

 

Lara Schmosiman (19:57)

Do feel like there is a gap that founders, they don’t understand or they understand the technology and or can execute it? What do feel like is the biggest gap?

 

Sara Pereda (20:07)

I just think that there’s, I feel, really feel for brands right now because there’s so much to navigate as it relates to, to I think macro environment and then really just trying to succeed in this really challenging environment overall. So I would say that’s one that I think is a huge disadvantage for brands because not, then they have to keep on top of every new platform, every new tech company, every new feature. And so what you want to do is you want to find partners that are able to be proactive with you.

 

So the goal would be, is your tech stack, is the person that you’re working with being proactive and saying, hey, like I noticed you didn’t enable this. Like this could be, this could help you unlock X amount of ROI. Like if you’re being able to be proactive, that’s a great partner for you. Cause in this market, it needs to be. If you’re only reactive and they’re only solving problems, that’s where I think is a challenge. And I would say to the brand, need to look and evaluate who you’re working with and the longevity of the partnership. Because it may have worked when the environment was very different.

 

But as it gets harder, it gets more difficult, more constrained. You need partners that are unlocking opportunity for you versus hindering your growth. So I would say like that’s one that I always look at. And I would say also for the partners and I use this as a really great marker for anything like now going to this new role as a global head of partnerships, I’m getting to build a partner program from scratch, which I’m really excited about not inheriting someone’s but rather do that. And when I keep looking at it from lenses, how I’m making you

 

as an owner of an agency, your life easier with your merchants, right? How are we doing that so that we’re alleviating one less thing off your plate? And if your partner is constantly doing that and being proactive in that regard, you’re gonna win all the time and your brands are gonna win. it’s like, and that’s a relationship you’re always wanting to have and it’s gonna be really sticky.

 

Lara Schmosiman (21:42)

Mm-hmm.

 

⁓

 

I love that. And one of the things that I noticed, first of all, is like when I onboard new brands, one of the first things that you should do is a little audit and see what platforms are you using? What do you have in your Shopify? They don’t realize that many times have more is less because it’s affecting you in other ways, besides the cost of the platforms.

 

Sara Pereda (22:08)

Yeah. Well, technical

 

debt, it’s like, are you really managing the tool? Like if you have like, you know, 20 pieces of tech partnerships on the tool and you’re not using them to the full potential, like, is it really effective? Like you’re making you using one feature, one feature, one feature, whatever it might be. like.

 

Lara Schmosiman (22:25)

⁓ realized

 

someone was having three platforms that basically were doing the same thing. And they’re not using, they were using each one for a different feature and they were paying for that. And then they were complaining how much of paying or not. That’s why I always say that you need to have an agency to work with, but going back to the partners, one of the things that I did this year, and that’s how I ended up in Shop Talk was like, I want to find partners that I can really talk to. I want to have partners that.

 

Sara Pereda (22:36)

Yeah.

 

Bless.

 

Lara Schmosiman (22:54)

I understand that sometimes it’s hard for platforms to provide the customer support or service when they’re just working with the founder or the assistant, they’re trying to figure it out. And I understand that’s different, but as an agency, when I come in and I need to choose a partner, I want to choose someone who’s going to be there and give me the next… I know that when I’m to go to technical support is because my…

 

Steam tried everything.

 

Sara Pereda (23:21)

Yeah. Or that you just had short cut where you could get ahold of your partner and be like, Hey, there’s a challenge here. Can you help us fix it fast? Cause it’s speed is speed is of the essence here. Especially from brands that are trying to, you know, I think really navigate some really tough things. I got, I got a delivery from a brand of the day and it was like, I got a bill from UPS and I reached out to the brand to be like, I’m waiting for this delivery. I don’t want it to get stalled, but why am I getting a bill? And they’re like, well, the tariffs changed it. You now have extra, we have extra taxes. And so we’re putting it on you. I’m like,

 

Lara Schmosiman (23:28)

Yeah.

 

Sara Pereda (23:49)

Okay, not a great experience, but I’m like, understood it a little bit more, but I’m like, there should be a resolve where you get notified of that before you purchase the item. Right. So like just I was trying to help this brand understand like.

 

Lara Schmosiman (24:00)

I’m laughing

 

because they have the same situation.

 

Sara Pereda (24:03)

gosh. It’s just such a bad customer service experience where I’m like, wait, what? You’re holding my package hostage, UPS, because they owe another 32 bucks on a product that’s like, I paid for expedited shipping. Just add it on there.

 

Lara Schmosiman (24:15)

Exactly. But yeah, I ended up paying $61 extra for a product that it was like $15, $60.

 

Sara Pereda (24:20)

Welcome.

 

And if you knew that, it’s like, I wouldn’t take it. wouldn’t accept the item. I was just like, no, it’s like, that’s the thing is I feel like it’s like, I didn’t know upfront that was happening. So it’s really interesting to see how people are navigating.

 

Lara Schmosiman (24:32)

I know.

 

also it’s really important because platforms also have a lot of updates all the time. And not only updates from the platform, many updates also are because Shopify has an update or other platform that they work with have an update. So you need to update certain things. It’s really hard to keep informed. having a specific team that you can go to, it’s super helpful.

 

Sara Pereda (24:56)

Yeah, I think that’s the thing is like, again, having that short code, having the opportunities to like really help people like navigate tough problems and also feel like you have an advocate in your corner. Like it was the best when I was on the agency side and I knew who my partner managers were and I was like, they’ll fix it for me. Like I know I’m not going to get put in some weird queue. They’re going to fix it for me. And I think if you have that, that’s a massive differentiation in like what your partner and what they can do.

 

Lara Schmosiman (25:10)

Yeah.

 

Yeah, that’s where we’re going back to, make smart partnerships. And that’s why I think the name fits you perfectly.

 

Sara Pereda (25:26)

It’s, you know, it was a great decision. I did not name it. One of my partners did an agency partner. We’re all having drinks and everyone’s like, you’re always a connector. You connected all of us and we all like two agencies were merging. They’re actually emerging soon. It’s going to be coming out. But this was like, this was like three years ago, four, two years ago. And basically they named it. They’re like Sarah partnerships, smarter partnerships. And then like it turned into this whole smarter ships. And then that’s where it started. But I was like, no, it’s just us helping each other. Like that’s the best part. You can help each other and succeed.

 

You know, it’s a small world and I feel like people move and hop around, like how great if we’re smarter partnering together. And that’s the goal of this organization. So.

 

Lara Schmosiman (26:02)

That’s

 

great. Thank you, Sara, for being here with us today. This was really lovely chat.

 

Sara Pereda (26:07)

It was great meeting you. Thank you so much for having me.

 

Lara Schmosiman (26:10)

And to you guys, I will see you next week with more Coffee Number 5.