Episode 129 – Coffee N5 – Demystifying PR: Expert Insights with Anje Collins

Have you ever found yourself at a networking event, standing alone in a corner, while desperately trying to avoid eye contact with anyone who might try to strike up a conversation with you? Or instead are you the fearless go-getter, diving head-first into every conversation in the room in search of that one lifelong connection that could change the course of your career forever?

Well get ready to take your PR networking game to the next level because on the latest episode of our show, we’re finally joined by the one and only Anje Collins, founder of the online community Women in PR, and a true serial entrepreneur. She’s here to share some real talk about PR in today’s world and why technology can never replace the power of building real, human connections in the industry.

Get ready for an electrifying discussion as Anje and our host Lara Schmoisman delve deep into the nitty-gritty of PR, marketing, and budgeting for PR gifts — yes, you heard that right, folks! Let’s face it: If you want to make it in this industry, you surely need to know how to play the game, and that means having the right strategy behind any budget to get your brand noticed. And if you’re wondering whether pay-to-play is evidently the secret to landing that coveted Vogue cover, think again!

We’ll talk about:

• Why budgeting and the ROI on gift-giving are absolutely necessary!
• The egos behind editors and journalists of today (and why you still need them)
• Basic steps to building your own network without any clients
• How to leverage social media to launch an unknown brand despite having no budget
• Why starting in one niche and narrowing the focus is the key to unlocking your PR success

For more information, visit Women in PR’s website.

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Twitter: @LaraSchmoisman

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