Episode 137 – Coffee N5 – Turning Ordinary into Extraordinary with Andrea Lisbona
Get ready to feel the entrepreneurial spirit on this week’s episode of Coffee N° 5! Join Lara Schmoisman as she chats with Andrea Lisbona, the innovative founder of Touchland, about revolutionizing an outdated product into a personalized beauty experience. Discover the power of merging fashion, beauty, and personal care as Andrea shares her unique journey and fearless approach to entrepreneurship. Explore the intersection of fashion, beauty, and personal care, and learn how to leverage the power of design in creating exceptional products based on the consumer’s experience. Whether you’re an aspiring entrepreneur or a personal care enthusiast, this episode will ignite your creativity and challenge your thinking.
We’ll talk about:
- Maximizing Kickstarter campaign benefits
- Navigating the demands of entrepreneurship with joy
- Leveraging the consumer experience to create new products
- Why community trends are effective
For more information, visit Touchland’s website.
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About Andrea Lisbona
Millennial entrepreneur Andrea Lisbona is setting out to disrupt the stale personal care industry with her innovative brand aimed at elevating everyday experiences, which has been in the works for more than a decade. Inspired by great innovators and the marriage of great function with great design, Andrea founded Touchland, an award-winning lifestyle brand that has set out to elevate mundane routines into self-care skincare rituals. Starting with a new approach to hand sanitizer, Touchland bridges fashion, beauty and personal care.
Lisbona ran a Kickstarter campaign in 2018, which resulted in the brand reaching 450% of its initial fundraising goal and more than 1,500 pre-orders for the product in just one month. In Touchland’s first year of business, the brand enjoyed success largely driven by their community of social media followers. In that first year, Touchland landed retail distribution with ULTA, Urban Outfitters, Revolve, Bloomingdales & many more.
Touchland’s innovative design and superior quality were instantly embraced by celebrities and influencers alike; the brand now counts Kim Kardashian, Kris Jenner, North West, Kate Hudson, Mindy Kaling, Kesha, Rosie Huntington-Whiteley, Tyra Banks, and many more as fans!
Now, Touchland has been expanding into new retail partnerships with Sephora, Target, Ulta Beauty, Amazon, Aerie and many more.
Andrea is originally from Barcelona and relocated to the US in 2018 in order to manage the growth of Touchland from the US. She currently lives in Miami with her husband and Chippy and Coco, their beloved schnauzers. In her spare time, she networks with other female entrepreneurs to share resources and advice.
