Marketing automation: what is it, and why is it essential for any good business looking to grow? And in what situations should you use it? Read on to find out.
What is marketing automation?
Marketing automation is using technology to automatically manage the marketing process. This includes communication across multiple platforms, such as social media, email, text, and more.
This “set it and forget it” method is very helpful to your business. It frees up headspace and time for you to focus on other, more pressing tasks. It ensures you’re never late to post coupon codes at the beginning of a sale or send out a link before a big event.
What’s more, many marketing automation software programs can help you see at a glance your customers’ demographics, and what works and doesn’t work with different groups.
Situations in which marketing automation can be used
Marketing automation is commonly used in several situations. You can use it for:
Branding campaigns: These are marketing campaigns that get the word out about your brand. They are like an ongoing branding effort to get people to understand what your business sells or provides, as well as giving people a sense of who your company is and what it stands for.
Sales and specials: running a sale or a special deal for your customers? Use marketing automation to get the word out at all the right times on all platforms. Send out emails, texts, and post on Instagram, Twitter, Facebook, etc. before your sale starts to drive up interest, at the start of it to give out any applicable coupon codes or sale page links, and throughout the sale and near the end to remind people they have x amount of days/hours left before the sale ends. By using marketing automation, you submit all content in one easy step, set your schedule, and then as your sale approaches and goes on, all necessary posts are sent out at the right times.
Anytime you want to target a certain demographic: As stated above, many automated marketing programs allow you to see the demographics of your customers. Many also allow you to target specific groups. Want emails to go out to just those customers between 30-39 years old? Marketing a specific product to just women? Or are you offering a new service that is only relevant to single people? Marketing automation can help you in all of these situations.
Even with automation services, managing multiple social media platforms, newsletters, email campaigns, and more can be daunting and take your focus away from driving up sales and other important parts of a business. A digital marketing agency like The Darl is there to help. Check out the social media services we offer here!