We’re officially in the New Year. The holiday euphoria is setting in, and I know exactly what you’re doing: you’re making a list.
You’ve signed up for the gym, sworn off unnecessary meetings, and convinced this year will be different.
We see the same emotional spike in marketing. It’s the mass sign-up for new software, frenzied project kick-offs, and the belief that a fresh start magically fixes fundamental flaws.
The problem is: resolutions are about aspiration (fluff). Strategy is about execution (results). We’re not here for fluff.
The 92% Failure Rate
The strategic risk of relying on resolutions is staggering. Studies consistently show that while over 92% of people make New Year’s Resolutions, only about 8% actually achieve them.
You are starting the year planning your business based on a 92% probability of failure.
The New Year isn’t magic—it’s just a starting line. You can’t cram for the final exam (the holiday rush) in December if you ignored strategy in July.
For more information read I’m Not a Marketing Guru, Darling — I’m a Connoisseur
Your Commitment Contract
The only resolution that matters for your business is a commitment to foundational work. Create a strategic contract with yourself and your team.
Don’t chase shiny objects—commit to the boring, unglamorous system that drives results:
- Commit to the Long Game: Stop looking for immediate, transactional wins. The work you do in January—building authority (SEO/GEO) and collecting customer data—prevents your CAC from spiking 40% next November.
- Commit to Strategy, Not Feelings: Remember the indestructible lipstick? Stick to the plan you know is right long enough to get clean data (at least a quarter). Focus on real results, not short-term panic.
- Commit to Clarity (Internal Fix): Fix internal processes, translate your team’s languages, and eliminate corporate drama. A fractured team can’t execute a cohesive strategy.
Your success next December won’t be dictated by a resolution made on January 1st—it will be dictated by the commitment you show starting today.
Wishing you a year defined by execution, not aspiration.
— Lara
