Preview: Getting ghosted? Ignored? Let’s talk about why it’s not just a people problem—it’s a marketing problem, too.

Hi there,

You know that feeling when you’re pouring your heart out, making all the right moves, and… nothing? You’ve been brushed off. Whether it’s a half-hearted “Sounds great, I’ll get back to you!” or flat-out ghosting, we’ve all been there.

But here’s the kicker—it doesn’t just happen in life; it happens in marketing too. That brush-off? It’s what your customers are doing if your omnichannel strategy isn’t on point.

The Marketing Brush-Off

Let’s face it: customers these days have shorter attention spans than a goldfish scrolling TikTok. They’re inundated with ads, emails, DMs, pop-ups, and everything in between. If you’re not showing up with the right message, in the right place, at the right time, guess what? Brush-off city.

Here’s how it looks in the wild:

• They see your Instagram ad but forget about it because your follow-up email landed in their spam folder.
• They visit your site, but your “meh” product descriptions don’t seal the deal.
• They get a text about a sale but can’t find the details when they click through.

It’s not them—it’s you.

Read more: Why Some Brands Break

How to Avoid the Marketing Brush-Off

The antidote to being brushed off is a rock-solid omnichannel marketing strategy. Here’s how to keep your audience engaged (and not hitting the snooze button on your brand):

1. Consistency Is Key
   Think of your messaging like a great story—it should flow seamlessly from one channel to the next. Your Instagram posts, email campaigns, and SMS promotions should all sound like they’re coming from the same, awesome you.
   
2. Show Up Where They Are
   If your customers are scrolling TikTok, why are you still stuck on Facebook? Understand where your audience hangs out and meet them there. But don’t stop at one channel—make sure you’re visible across multiple touchpoints.
   
3. Make It Personal
   Brush-offs happen when people feel like they’re just another name on a list. Personalize your content. Use their name, acknowledge their interests, and speak directly to their pain points.
   
4. Follow Up (Without Being Creepy)
   You don’t ghost your best friend when they send you a meme (I hope), so don’t ghost your customers. Retarget them, send a reminder email, or drop a friendly SMS—but keep it relevant and valuable.
   
5. Track and Adjust
   Analytics are your wingman. Track what’s working, adjust what’s not, and keep refining your approach. If your customers are brushing you off, it’s time to look in the mirror and figure out why.
   

The Bottom Line

Whether in life or in marketing, nobody likes being brushed off. But in the world of omnichannel strategy, you hold the power to make sure it doesn’t happen. Show up consistently, be where your audience is, and always bring value to the table.

Because the best brands don’t just get noticed—they get remembered.

Let’s keep those brush-offs at bay,
 

Lara

P.S. Ever been brushed off by a customer (or in life)? Share your funniest or most frustrating experience—I’m all ears (and no judgment). 😉