digital marketing

How digital marketing is adding value to business

April 12, 2021
Digital marketing has the power to add value to any business by increasing the quality of its customer services, making the user's experience customized.

We live in the digital age, and of course, that means that companies have a lot of potential to harness when going digital and using digital marketing strategies. So much so that every single company should have a digital presence. How can they do that? And how best to harness the power of the internet for marketing purposes? 

What digital marketing tools should your business be using?

First, let’s discover which digital marketing tools your business should be using. SEO, or search engine optimization, helps your blog posts/articles/webpages show up nearer to the top of search results. You will need some sort of SEO tool to help with choosing keywords for your writing and web pages. Social media in and of itself should be considered a marketing tool. Each major platform…Facebook, Twitter, Instagram, and TikTok, to name some current ones, has its pluses, and each should be used for different marketing purposes. Using each platform allows you to cast a wide net to reach many potential customers. Good old email marketing is still relevant as well. 

Related article: 5 Reasons Why Marketing Is Important In Emerging Brands

How does digital marketing add value to your business?

In pre-internet days, marketing involved things like getting the right commercial time slot to get in front of your demographic or putting your ad in the right newspapers. In the days of the internet, things are so much easier and you can reach so many people so much faster, plus fine-tune your targeting. Facebook for example allows ad targeting based on things like age, location, and even interests. Post something share-worthy, and others will like and share your ads, further helping to bring in customers. Social media platforms allow for interaction among potential customers and between you and your potential customers. 

Digital marketing also goes a step further in a way that the old way of marketing just didn’t allow for (at least as much): enhanced market research. Most digital marketing platforms allow for you to see your click-through rates as well as the demographics of these users. Is your new ad campaign performing better with millennials or with those in gen-x? Which posts and ads are getting more likes and comments and who’s making those interactions? All these things help you fine-tune your marketing strategy, not wasting time on those who probably have little to no interest in your product or service. 

So, are you ready to harness the power of the many digital marketing tools available to you? Ready to boost sales and have your business boom? Delving into the world of digital marketing is not always easy, and in fact can be downright daunting and time-consuming. That’s where a digital marketing company like The Darl comes in! Curious as to what we can offer you? Learn more here

Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado


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