Client Overview
Monika Blunder Beauty (MBB) is a makeup and beauty brand dedicated to “clean beauty,” featuring natural ingredients, free from parabens, phthalates, and sulfates. The brand offers botanical-based products designed for all skin tones, celebrating diversity.
Challenges
- Email marketing and flows required optimization to drive sales.
- Social media platforms needed to improve reach and engagement and boost brand visibility.
- The website needed to improve its SEO strategies to enhance search engine rankings.
THE DARL's Solution:
- Email Marketing
- Social Media & Viral Campaigns
- SEO & Website Maintenance
Email Marketing
THE DARL developed a series of personalized email campaigns, including flows to increase customer engagement. These optimized email flows resulted in a 60.05% open rate and a 3.25% click rate.
Open Rate
Click Rates
SOCIAL MEDIA & VIRAL CAMPAIGNS:
THE DARL crafted social media strategies to increase customer engagement across Instagram, Facebook, and TikTok. These strategies resonated with Monika Blunder Beauty’s customer base and produced viral content on TikTok.
Employing innovative content strategies and user-generated content campaigns, THE DARL helped Monika Blunder Beauty achieve viral status on TikTok.
SEO & Website Maintenance
THE DARL helped drive a significant increase in search visibility and user engagement through a strategic focus on content optimization, internal linking, on-page SEO, and blogging. Over six months, MBB’s position increased by 8.29% and its click-through rate improved by 34.38%.
Position
Click-through Rate
THE DARL’s integrated marketing approach to email marketing, social media, and SEO helped Monika Blunder Beauty elevate their online presence. Monika Blunder Beauty saw improved brand visibility and increased engagement by optimizing for search engines, executing engaging email flows, and refining its social media strategy.
