Client Overview
CO2Lift is a skincare brand known for its innovative CO2-based treatments, offering effective products for skin rejuvenation and overall health.
Challenges
CO2Lift sought to enhance its digital presence, optimize its Amazon sales, and increase customer engagement through email, SMS, SEO, and website maintenance.
THE DARL's Solution:
- Email & SMS Marketing
- Amazon Optimization
- SEO & Website Maintenance
Email Marketing
We developed personalized email campaigns, abandoned cart flows, and SMS promotions to boost customer engagement.
Open Rate
Click-through Rates
SMS campaigns
SMS campaigns achieved a 98% open rate, driving immediate engagement and sales.
Open Rate
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Amazon Optimization
THE DARL optimized CO2Lift’s product listings, implemented A+ content, and ran targeted Amazon PPC campaigns. This led to a +104% increase in Amazon sales within three months, significantly improving product visibility.
Amazon Sales
Prime Day
Year-Over-Year
Growth
A Remarkable Increase
CO2Lift achieved exceptional results during Prime Day, showcasing the impact of strategic planning and execution. Over the span of one year, the brand's Prime Day performance saw a staggering 188% growth in revenue.
This growth can be attributed to:
Targeted Campaigns
Leveraging data-driven insights, CO2Lift implemented tailored promotional strategies to maximize customer engagement.
Optimized Product Listings
Enhanced product pages with compelling visuals, refined copy, and strategic keyword optimization drove higher conversions.
Robust Advertising Strategy
A blend of well-placed ads across key touchpoints ensured increased visibility and clicks during the high-traffic event.
Inventory Readiness
Proper stock management ensured products remained available throughout the event, capitalizing on demand spikes.
Exclusive Prime Day Offers
Creating time-sensitive deals encouraged urgency and boosted sales volume significantly.
By combining these strategies, CO2Lift not only outperformed its previous year’s performance but also solidified its position as a competitive leader in its category on one of the largest shopping days of the year.
This 188% growth highlights the power of cohesive strategy, execution, and adaptability, driving unprecedented success for CO2Lift during Prime Day.
SEO & Website Maintenance
We improved on-page SEO, fixed technical issues, and provided ongoing website maintenance. These efforts resulted in a 120% increase in organic traffic and a 30% increase in website conversions.
Organic Traffic
Website Conversions
THE DARL’s integrated marketing approach helped CO2Lift achieve significant growth across multiple channels, from email and SMS to SEO and Amazon. By optimizing the brand's digital strategy, we helped CO2Lift drive sales, build customer loyalty, and establish a stronger online presence.
