If you don’t believe branding is important, consider the number of people who can recall iconic logos from memory alone.
When we’re parting with our hard-earned cash, we’re always critical of the entity that’s receiving it—meaning that trust indicators like recognizable logos and powerful messaging are key in helping us make a decision.
In other words, if your company is one of those that doesn’t make use of recognizable branding. You’re missing out on opportunities to connect with customers, as well as a few additional (and critical) benefits. Here’s why branding is so powerful and why your company needs it.
1. Grow Your Reputation
The right brand image, used consistently, can be a big help in establishing your business as a reputable resource for customers. With a memorable logo and branding, you’ll make the right impression with your audience, potential customers, suppliers, media contacts, and more. People are much more likely to do business with a company that has an established brand than the one with little to no reputation in the marketplace.
2. Create Trust
When consumers consider purchasing from a new company, they’re looking for indications that the company is legitimate and trustworthy. With consistent branding, you can offer up a professional image that buyers can easily identify across your website and social media. Reinforcing the idea that you’re an expert resource for your industry.
3. Win Investments
Once you’ve established a strong reputation in association with your branding. You’ll find it easier to get leverage within your industry. It means that if you’re ever in the position to borrow funds for expansion or roll out to an IPO in the future. Potential investors who recognize your branding and reputation will consider the opportunity.
4. Boost Employee Pride
People who work for trusted and established companies and who genuinely agree with the values laid out in your brand’s mission statement are more likely to get satisfaction from their job. That satisfaction and pride, in turn, makes it more likely to inspire them to remain with your company instead of being tempted away by the competition.
5. Enhance Marketing and Advertising Efforts
Consistency is key in marketing and advertising, and branding goes a long way in supporting that consistency. With an established brand voice, images, logos, and more, you’ll find it much easier to create consistent content in line with your efforts. Meaning you’ll be better poised to create strong marketing campaigns that work.
6. Attract New Customers
How can customers refer your company to their friends if your brand doesn’t leave enough impression for them to remember it? Established brands are much more likely to score those elusive but satisfying word-of-mouth referrals from loyal followers who trust them.
The right branding can help you connect with customers’ emotions, stand out from the crowd. Establish recognizable products and services, and grow your business. Without the trust established by your unique branding, you’ll find it much harder to move the needle. If you’re considering branding (or re-branding) your business. We’re here to help you take a creative and strategic approach to your company identity. Connect with us to learn more!
Lara Schmoisman, CEO & Founder of The Darl and Marketing Simplificado