Case Studies
TTLC
We developed a graphic solution for the project. This aesthetics shows that things don’t need to be complicated in order to work. For the logo, we chose a geometric and simple shape; the circle. This is a reference to traffic lights, but mainly it represents the cicle of life.
Field
Sector
SHORTER VERSION #1
SHORTER VERSION #2
Color Palette
Off-Black
C 00 M 00 Y 00 K 96
R 61 G 49 B 60
#333132
Red
C 00 M 100 Y 79 K 00
R 25 G 160 B 266
#ED1C3C
Orange
C 02 M 10 Y 100 K 00
R 255 G 218 B 00
#FFDA00
Green
C 66 M 00 Y 100 K 00
R 92 G 193 B 31
#5CC11F
White
C 0 M 0 Y 0 K 0
R 255 G 255 B 255
#FFFFFF
CHROMATISM
WEBSITE
This is the
This is the
way we
do
stories
