Episode 172 – Coffee N5 -Perfecting The Art of Influencer Storytelling with Travis Paul Martin

Tune in on Coffee N° 5 with Lara Schmoisman as Travis Paul Martin gives insight into the art of influencer storytelling. From the early days of fashion PR to consulting and running his own firm, Travis will spill the beans on how to approach, build lasting relationships, and create authentic brand representation for and with influencers. Learn the value of patience, effective communication, and the power of a well-crafted story in today’s digital landscape.

Discover how influencer-led marketing has transformed the PR industry and the challenges of navigating the ever-evolving digital landscape. Learn valuable insights on building successful long-term relationships with creators, the role of aspirational marketing in brand building, and the unique challenges faced by small brands in content creation. Tune in for expert advice and actionable tips to elevate your brand’s online presence.

We’ll talk about:

• How to juggle all the moving pieces in the digital world
• How influencer-led marketing shaped up the PR industry.
• The challenges involved in working with influencers and how to build a long-lasting, successful relationship with creators.
• The role of aspirational marketing strategies in brand building, 2024.
• The challenges small brands are finding when partnering with content creators.
  
  
  

For more information, visit Travis Paul Martin’s Linkedin.

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman