Episode 161 – Coffee N5 – From Beans to Brands: Mastering Ingredients & Product Formula with Kimberly Shenk

Learn more about the world of product creation and branding on Coffee N° 5’s latest episode! Join host Lara and guest Kimberly Shenk, CEO of Novi Connect, as they explore the ins and outs of ingredients, navigating formulae, and the product development process. 

Gain invaluable tips on finding a formulator and store as a small brand while unraveling the costs of exploring ingredients and formulation. Discover why knowing your brand’s direction is pivotal for your ingredient checklist, and the intricate connection between product formulation, branding, and the market. 

Tune in for expert insights that will transform your approach to sustainable, consumer-conscious innovation!

We’ll talk about:

• The ins and outs of ingredients 
• How to navigate formulae and the product development process
• Tips for finding a formulator and store as a small brand
• The cost of exploring ingredients and product formulation
• Why knowing where you want to take your brand is crucial for your ingredient checklist
• The connection between product formulation, branding, and the market

For more information, visit Novi‘s Website.

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

About Kimberly Shenk

Kimberly Shenk is the co-founder & CEO of Novi Connect, a company that helps consumer brands go-to-market with clean, sustainable products. Novi was developed out of pain points she experienced first hand as the prior co-founder of an indie clean beauty company. She was formerly the Head of Product/Data Science for multiple tech startups, including Eventbrite, and served as a Data Scientist and Officer in the United States Air Force. Kimberly holds an MS from MIT and a BS from the U.S. Air Force Academy.