Episode 144 – Coffee N5 – Brewing Beauty Brand Secrets with Colette Laxton
Join Lara and Colette Laxton of The INKEY List in a caffeinated conversation on Coffee N° 5. Discover the impact of the internet on beauty brands, the secrets to connecting with consumers, and Colette’s personal skincare journey. Get industry insights and tips for success in the beauty world. Sip and savor this beauty-focused episode!
We’ll talk about:
- How the internet led to the birth of a new level of accountability for brands
- How the global shift in 2020 impacted beauty brands
- The reality of going retail
- The importance of packaging and connecting with consumers
- How to measure and manage business success at a retail level
- The life cycle of product development
- Crossovers in the makeup world
- The importance of beauty education
For more information, visit The INKEY List here.
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About Colette Laxton
A true brand and product visionary, Colette’s career has seen her work across multiple brands and roles
within the beauty industry. But it didn’t always start that way.
“I never planned to be in beauty, but I was always interested in learning about consumers’ behaviour.
While I was still at University, I realised I needed to start applying for jobs. The big local company was
Boots, so I began a job there, without truly knowing what I wanted to do. I worked next to the team that
covered brand development and although I was initially in a different department, I became more and
more curious about what they were working on and thought this is my vibe, this is what I want to be
doing.”
Diving into every element of the customer experience, Colette has worked across marketing, branding
and product development for brands such as No. 7, Soap & Glory, Liz Earle and WAH Nails, using her
instinct and passion to help build tribes and give identity and purpose to new, niche brands. Shortly after
leaving WAH Nails, Colette begun consulting on a variety of brands and fell in contact with Mark Curry.
