THE DARL
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Full Name
Nickname
Birthday
Family Members
Brand Names
Practice / Services / Products
Brand Values
Brand Personality
Target Audience
What's the story behind your brand?
What is the history / foundation of the name?
In which year was your brand established?
How are you different?
What is your product?
Short-term Goals
Long-term Goals
Examples of brands you like and why
People you admire
Which are your competitors?
Actual Colors
Do you have a guide on how to use your actual branding?
What were you trying to communicate with the name and logo that you currently have?
What makes you think that your image needs a change?
What would you like to transmit with the new image?
Do you want to preserve something about your actual look?
In what type of products do you usually use the image of your brand?
Do you have any associations / sponsors?
Business Phone (or main contact)
Business Address
Number of Offices
Business Hours
Holidays
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Instagram Login
Pinterest Login
Youtube Login
Website Login
Personal Social Media
Like / Dislike
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