REBRANDING

the traffic light center

We developed a graphic solution for the project. This aesthetics shows that things don’t need to be complicated in order to work. For the logo, we chose a geometric and simple shape; the circle. This is a reference to traffic lights, but mainly it represents the cicle of life.
The project’s name relies on the traffic lights as a strategic symbol, we suggest to use the chromatism from them as well. Keep it simple. We know that to live in the 21st century is to live in a constant rush. We are all multitasking. This project guarantees customers a fast & quality experience. Distractions are not allowed and we stick to fulfill this statement in the amount of resources we use. If it is not necessary, we don’t use it. We don’t want to give the aesthetics any unnecessary weight.

CHROMATISM

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